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18 hidden rules of trade shows

Supplier: Skyline Displays Australia
05 April, 2011

Uncover the 18 hidden rules of trade shows for your next event.

  1. The more words you put on your trade show display, the fewer times they will be read.
  2. The larger the crowd of people already in your booth, the more other people will want to visit your booth.
  3. The person who complains the most about the value of trade shows is usually the one who knows (and tries) the least.
  4. The more fun trade show attendees have in your booth during the show, the more serious business you will do after the show.
  5. The effort each booth staffer puts forth increases as the distance between them and their boss decreases.
  6. Your best booth staffers are usually the ones who talk the least and listen the most.
  7. The longer a booth staffer stretches out their break, the fewer leads they will take when they are actually staffing the booth.
  8. The colours of your trade show display will likely be determined by: 1. your brand, 2. the latest design trends or 3. your bosses spouse.
  9. The length of time to design your exhibit expands exponentially with the number of decision makers involved.
  10. The greater the distance a visitor has travelled to attend a trade show, the higher the level of hospitality you should provide.
  11. Carpet belongs on the floor of your trade show booth, not on the display wall.
  12. The better looking the booth staffer’s shoes, the more likely the staffer will complain about sore feet.
  13. The more years you exhibit at the same show, the more you will have repeat customers visit you in your booth.
  14. The more the trade show leads holder looks like a trash can, the more likely your booth leader will end up screaming.
  15. The bigger the main visual image on your trade show exhibit, the clearer people will understand your message.
  16. The older your trade show display, the less innovative your booth visitors will perceive your company.
  17. The more aisle space bordering your booth, the more opportunities your staff have to engage with attendees.
  18. The faster you follow up your trade show leads, the greater the sales you will generate from that show.
Now that these hidden rules have been revealed to you, may you enter your next show with the open eyes of a seasoned exhibitor.  If you have discovered your own hidden rules of trade shows and you would like to share, please post your comments on the Skyline Blog.