Sydney

25 - 26 Aug 2008

Most executives name pricing as their major challenges and major weakness. If you don’t have a carefully considered pricing strategy, chances are you are leaving money on the table.

Unfortunately, companies around the world undermanage pricing, under invest in building superior pricing capabilities, and in process allow percentage points of price to slip through their hands.

Factors such as fierce competition in the market, constant increases in interest rates and reductions in prices are forcing executives to search for ways to boost sales and increase returns.

Now, rising consumerism is driving economic growth. Likewise, the market landscape is constantly changing and evolving, due to innovation and the emergence of new communication channels. Nowadays, the companies’ pricing structures are more transparent to consumers than before. Faced with increased competition, maturing markets and pricing pressures, how can marketers and pricing specialists cope?

This must attend conference will enable delegates to increase their strategic understanding and technical expertise in setting price, competitive analysis, revenue management, and new technologies to assimilate what is applicable to current market place.

KEY BENEFITS

• Managing a world-wide pricing organisation effectively and efficiently
• Integrating key internal functions to facilitate cohesive pricing
• Diagnosing challenging pricing problems within organisation with business partners
• Gaining experiences with a complete tool set for developing value-based pricing strategies
• Emplacing the most effective pricing corridor by targeting the proper customer segments

Further Information on 8th Annual Pricing Strategy Forum, please click here.

To request a brochure on 8th Annual Pricing Strategy Forum, please click here.

Marcus Evans