Sydney

11 - 12 Sep 2008

The 21st Century has been labeled the “Century of the environment” as a result the new sophisticated savvy consumer are now increasingly prioritising green and environmentally safe products. It is vital marketing campaigns successfully integrate green initiatives into their existing marketing mix developing a unique approach in an arena filled with greenwash, guaranteeing your consumer an authentic green product and complying with governing agencies.

Key topics

• Validating your product! Overcoming the skeptics & ensuring your product is green and complies with governing agencies
• Customer behaviours and evidence  on benefiting from marketing your product green
• Avoiding greenwash to create a unique green product

Key features

• Understand how your product complies with green governing agencies to produce an authentic green campaign
• Maximise the value of the consumer research to gain greater insight in to the green consumer – access to behaviour patterns and emotional triggers of the green consumer
• Become a good corporate citizen with greater consumer insights to develop  a more targeted marketing strategy for maximum ROI
• Avoid greenwash by creating a unique green product
• Integrate a successful green strategy into your marketing mix; dissecting the difference of a green campaign

Further Information on Green Marketing and Branding, please click here.

To request a brochure on Green Marketing and Branding, please click here.

Marcus Evans