InnoPak 2010: New Era of Packaging

Melbourne

16 - 17 Sep 2010

The Australian market clearly recognises the importance of labelling and packaging.

Although labelling and packaging covers a broad area, it is evident that the initial stages of New Product Development drives the marketing and directly impacts the supply chain. There is an increasing need to narrow the gap between NPD and supply chain. 

Packaging today not only has to be multi-functional by meeting the design requirements but now, with the added pressure towards sustainable packaging, it has to be environmentally friendly in the effort to reduce our carbon footprint.  This event will provide you with a sound understanding of how and why product innovation for labelling and packaging is the crux of your business and how to strategically tap into your consumer market, successfully engage them, and as a result increase your profits.

Key topics

• Overcoming international trade barriers and working proactively with other geographic areas
• Mastering the recycling process - How to get on top of recycling within your business
• Creating added value for demanding consumers by multifunctional packaging
• Assessing emerging trends for packaging and labelling technology
• Designing for green and grow: The new era of sustainable packaging

Key features

• Maximising the use of recyclable materials and components to effectively reduce your carbon footprint
• Successfully implement the ‘less is more’ concept in labelling and packaging for maximum consumer engagement
• Addressing the constant pressure of striking a balance in increasing profits whilst delivering cost effective ‘value added’ greener packaging
• Highlighting the key factors of sustainable packaging to increase consumer brand loyalty for increased profits
• Assessing commercial viability by weighing out the cost issue of creating green labelling and packaging products over traditional methods

Further information on InnoPak 2010: New Era of Packaging >>

Marcus Evans