Sydney

28 - 29 Aug 2008

Strategising your trade and category spend to maximise sales, profit and the spend return, whilst winning your trade partners’ continuous support against your competitors

Managing Trade & Category Marketing Spend professional training course is tailor-made according to the market needs to ensure that you are keep pace with the competition and latest development of the global trade & retail trend. As trade spending should benefit both manufacturers and retailers. Therefore, it’s crucial to grasp into the retail world, handling their expectation and investing right in trade & category spend to promote win-win partnership to drive sales and profit. This workshop aims to cover the profitable promotion strategies that designed around specifics - different geographical regions, different retail chains, different product categories, different brands-all make different demands on manufacturers and present different opportunities for cutting costs, improving alignment with the trade, and enhancing results.

This interactive professional training course also includes thoughtful designed action sessions to encourage active participation in sharing and generate new ideas among the participants across industry, to improve the trade spend return - the largest single cost area for the business after wages and salaries and the most significant cost in marketing products to consumers.

Your international course trainer:
Brian Moore Managing Director
EMR-NAMNEWS (UK)

About your international trainer:
Brian Moore is Managing Director of EMR-NAMNEWS Ltd, a UK-based marketing/sales consultancy and training company in the Supply and Retail sectors, publishers of NAMNEWS, a global newsletter for key and national account managers, and kamcity.com and a website devoted to the needs of global and local trade marketing, category and key account management professionals.

Following a key account and marketing background in Sandoz-Wander and Wella, he has over the past 20 years conducted a wide variety of consultancy and training projects (Trade Marketing, Finance, Marketing, Key Account Management, Category Management, Global Customer Planning and Management) in the UK, Continental EU, C&E Europe, Middle East, India, China, SE Asia, Americas and Canada.

Brian has also spent the past fifteen years helping global clients manage their Wal-Mart business in the key Wal-Mart countries, and helping to manage strong local wholesale and retail customers within an EU/Global context.

Testimonials about your international course trainer of past workshops:

Good Insights and thought provoking. Provides a Global view on the issues.
National Account Manager, McCormick Foods

Brian Moore - Brillant in both, knowledge & tools on how to utilise for managing & reducing trade marketing spend.
National Account Manager, Norganic Foods

Fantastic practical application of Category Management principals.
Senior Brand Manager, Novartis

I found the event very informative and worthwhile. It was invaluable in that it made me look and review different aspects of our business.
National Account Manager, Ansell Healthcare

Whilst not a typical key account mgt course, the course did challenge me to think outside the square and question everything that currently is.
National Account Manager, Ansell Healthcare

Brian’s experience and insight into the global market is extremely engaging - global trends for local level.
State Manager, Premium Beverages

Interesting, thought provoking insightful.
Sales Operations Manager, Red Bull Australia

As a marketer, it potentially brings together the sales and marketing functions in a more productive way. Some fantastic and simple tools.
Marketing Manager, Barloworld Coatings

A fantastic course which I definitely recommend for all sales and marketing. It differentiates itself by focusing in details non underlying issues and challenges suppliers face in the retail industry such as the threat of p/label and managing trade spend which many other training groups do not touch on or vaguely cover. Worth the investment. Good job Brian!
Business Analyst, 3M Australia

Some useful ratios that I will definitely use in the future. Great insight into what drives retailer decisions.
Trade Marketing Coordinator, George Weston Foods

Highlights of the event:

Special Offer*
All workshop participants will receive a complimentary 3 months subscription to the world’s leading news resource for trade, category and account management executives. NAMNEWS (National Account Manager News) is a monthly newsletter and daily news service, reporting on the FMCG retail/wholesale trade in the UK, Europe, Asia Pacific and major world markets.

Further Information on Managing Trade and Category Marketing Spend, please click here.

To request a brochure on Managing Trade and Category Marketing Spend, please click here.

Marcus Evans