14/08/2008 - With each air compressor proudly carrying the Australian Made symbol, Champion Compressors has reassured its many customers that its compressed air products are made to the highest standard and are ideal for Australian use.
Champion, Australia’s only manufacturer of air compressors, designs and manufactures compressed air solutions out of its Melbourne manufacturing facility, built to withstand Australia’s unique and demanding environment. The severe environmental conditions experienced in Australia present significant challenges for users of compressed air systems. Dust, humidity and extreme temperatures are commonplace, and operators are often faced with the added difficulty of working in remote areas.
“The Australian Made logo is an important part of our marketing strategy, with many customers telling us that they prefer to support Australian made products as they believe these are better suited to our specific conditions,” said Paul Issai, Marketing Specialist, Champion Compressors. With a flood of imports in the Australian market, particularly those from Europe which are manufactured for use in cooler, less arduous climates, Champion has stood tall to become market leader.
Champion Compressors promises a complete package representing quality, easy access to engineers and application knowledge, Australia-wide representation and support. “Customer purchasing decisions are affected by a number of factors, it’s not always about who’s the cheapest. We offer many things that our competitors can’t offer. The Australian Mado logo provides a certification of authenticity of all that we promise,” says Issai.
“We believe that the best way to compete in a global market is to have a premium quality product. It’s difficult to compete on price on imports aiming at the lower end of the market, but we can offer (the lowest lifetime cost with) the best products for our customer’s requirements and the highest level of support. We offer comprehensive training, technical support and short lead-times. We have developed relationships with customers that our competitors will never be able to match,” said Issai.
Champion Compressors marketing tools use Australiana, along with the famous green and gold logo to promote all of its products in brochures, advertising and on their website. “The Australian Made logo definitely gives us a competitive advantage. We’re happy to tell the world that we are Australian made, and with using this widely recognised logo that message is communicated very easily,” concludes Issai.
For more information about Champion Compressors, please visit www.championcompressors.com.au or call 1300 242 674.
