Leverage Your POS System To Build Customer Loyalty
09/06/2009 - Not all loyalty programmes need to give a discount. With Vectron POS you can offer soft rewards using the powerful customer database and inbuilt loyalty module. Restaurants can give guaranteed reservations, the best seating, or recognition when customers arrive. Simply showing appreciation of a customer’s loyalty can have high value.
A fully featured customer loyalty module is bundled into Vectron’s POS system. Selling more to existing customers is easier and cheaper than finding and selling to new customers. Loyalty programs can also help you create a point of difference vs. your competitors.
- Instant rewards for a customer’s repeat business are a simple but impactful tool. Gift cards, vouchers or discounts can be created at point of purchase based on customers past purchases.
- Targeted email, sms or mail promotions are easy to set up. If you have excess stock of a certain item, you can quickly search for customers who have bought similar items in the past and send a tailored email to them.
- Automatic birthday wishes to loyal clientele are easy when you combine DOB records with our email programmes.
- Traditional points based programmes are also supported. If you want customers to earn and redeem points, you can tailor frequency programs around item sales, dollar value or frequency.
- Customer purchase patterns give good insights into loyalty scheme design. Our inbuilt powerful POS reporting helps you see who bought what, for how much and when. You can track past financials down to the fine detail to scale your rewards to the right level.
- Rapid look up lets staff easy search for the client's details using name, phone, DOB or even the last transaction.
- A fully integrated central member database supports all the targeted marketing.
For more information on Vectron POS or to request an obligation-free demo, contact Kris Satish on 03 9328 8222,
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