Microsoft Dynamics AX 2012 | Retail

Our vision is to empower midsized and enterprise retailers with a seamless and differentiating solution for multichannel management, store operations, merchandising, and enterprise resource planning (ERP). This will enable them to gain insight, operate with agility, exceed consumer expectations, and build enduring loyalty, all with superior time to value.

Unlike retail software built to solve the problems of the past, Microsoft Dynamics AX 2012 for Retail delivers powerful, role-tailored, crosschannel scenarios seamlessly through a modern, unified technology offering. This reduces complexity for retailers, allowing them to focus on what matters most: empowering their employees to drive productivity and deliver the personalised customer service that differentiates in today’s marketplace.

Today’s retail landscape offers unprecedented opportunity even as it presents new challenges. Economic pressures, increasing choice in products and shopping formats, and unparalleled access to information are fueling today’s empowered shoppers, who expect more from their retail experiences. As the line between social networking and commerce blurs, delivering on the brand promise and earning consumer loyalty are more important than ever before. One thing is clear: a new retail reality has emerged.

As the foundation on which retailers enable their business, technology becomes more critical than ever, expanding or limiting the ability to seize new opportunities and deliver the shopping experiences that consumers demand. Microsoft Dynamics AX 2012 for Retail is designed for the critical scenarios that drive retailing today, while enabling the innovative scenarios of tomorrow. Connecting to customers, empowering people, and delivering on the brand promise through excellence in execution—Microsoft Dynamics 2012 for Retail is all about helping retailers to become dynamic.

Microsoft Dynamics AX 2012 for Retail equips the Dynamic Retailer to drive retail across channels, locally or globally, with technology and features that are powerful, agile, and simple: point-of-sale, multichannel management, store operations, merchandising, supply chain, and more, integrated into one solution. Flexible architecture makes it possible to incorporate yesterday’s stand-alone systems to drive growth and foster customer relationships.

Gain immediate, accurate insight with a unified solution that encompasses the store, headquarters, supply chain, and beyond. Control hardware, user interface, and employee profiles centrally to reduce the complexity of managing a changing workforce and multiple shopping formats.

Improve customer service: Tailor the customizable user interface for mobile and customer-facing devices to personalize interactions and build loyalty. Provide easy access to real-time information that supports customer choice.

Empower your people to be more productive: Role-specific interfaces enhance security, reduce shrinkage, and improve service efficiency. Tailored Role Centers provide instant access to relevant tools and information, streamline workflows, and reduce training time.

Improve organizational responsiveness with a 360-degree view of your business: Create and manage cross-channel scenarios to provide a consistent customer experience. Take advantage of transparency across channels to fine-tune the supply chain and enhance customer satisfaction.

Scale up or out easily: The extensible design optimises workflows and competitive differentiation. Grow with new formats and penetrate emerging markets quickly with a global, multicountry solution built on a unified natural model.

Take advantage of marketplaces and social commerce: Cloud-based commerce service enables new points of customer engagement and visibility through marketplaces. Use social networks as valuable new sources of revenue, customer feedback, and digital marketing. Integrate Amazon, eBay, Facebook, and Twitter into your channel strategy.

Upgrade easily: Grow and adapt your business with confidence. Phased deployment and rollout help protect the store channel. Consistent application programming interfaces drive more value from your existing software investment and encourage innovation.

Encourage user adoption: RapidStart, upgrade advisors, and other powerful tools drive simple, template-based configuration. Out-of-the-box, retail-specific roles and security accelerate user adoption. Count on the familiar Microsoft interface and deep integration with Microsoft technologies for a solution that is simple to install, learn, use, and manage.

Connect store associates: Streamline basic organizational collaboration with self-service, SharePoint-based store and vendor portals and impromptu, end-to-end business process

integration through Sites Services. Find information quickly to better serve customers through Microsoft SharePoint 2010 Business Connectivity Services.