Monarch Green featured in Forbes magazine
24/10/2011 - At the neon-pink-walled factory of Soul Stix Surfboards, in the surf ghetto of San Clemente, Calif., a computer-controlled circular saw shapes a 5-foot-9-inch board from a slab of polyurethane foam.
As the blade slices, a blizzard of snow-white flakes floats onto an already headhigh mound. "We'd been trying to figure out ways to get rid of this stuff without putting it in the landfill, like we've been doing for years," says Jerry O'Keefe, Soul Stix's owner.
Now O'Keefe and his colleagues have an answer: they donate their "shaper dust" to a start-up called Monarch Green, which happened upon a tidy business recycling one form of toxic waste to clean up another.
Monarch--founded in 2010 by Steve Cox, a surfer and inventor, and Tom and TJ Rossi, a father-son commercial real estate development team--uses shaper dust to create a powdery material called Spillinex, which can quickly absorb harmful chemical waste.
Seconds after it consumes a spill, the powder balls up and floats away for easy recovery.
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