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News Article

New capabilities at B2B sites increase response rates

Supplied by: Industracom
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19/09/2012 - Industracom has seen a marked increase in value for advertisers with the re-launch of its B2B websites IndustrySearch.com.au, MedicalSearch.com.au and HospitalityHub.com.au.

"Updated design and layout using MVC .NET technology has increased response rates for advertisers and improved sourcing capabilities for users," says Jeremy Nathan, Managing Director at Industracom.

The sites have leveraged some of the latest web technologies to speed up downloads and facility up-to-date website interactivity trends.
 
"We're in the business of connecting businesses with their clients in the most efficient way possible, and this redevelopment has given our advertisers a streamlined and faster way to make contact with their target markets," says Nathan.
 
Additional benefits of the re-launch include:
  • A greater emphasis on 'Call To Action' mechanisms for advertisers
  • Improved user engagement
  • Better page layout and design, providing more focus on important content
  • Improved technical coding which is faster to download and better for Search Engine Optimisation (SEO)
  • Enhanced specifications for use on phones and other mobile devices
With continued growth in online advertising, Industracom remains an innovative and forward-thinking online publisher with social-media inspired features such as the ability for its directory advertisers to build followers, who then receive a monthly bulletin update showcasing any new content they have added.
 
The recent launch of a Services Directory together with other initiatives will continue to solidify Industracom's position and add to its large database of B2B advertisers.
 
About Industracom:
 
Industracom is a pioneering online media company in Australia serving large B2B verticals since 1998. Across its network of 3 sites Industracom receives over 200,000 unique visitors a month and broadcasts its email newsletters to over 85,000 subscribers weekly.
 

 

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