Signet a finalist for Australian Marketing Institute awards

Signet was recognised as a finalist for the Australian Marketing Institute (AMI) awards this week on October 24th at the annual awards dinner.

This is a great achievement for Signet who was competing in the digital marketing category, as it shows an effective use of digital platforms to improve commercial performance, admirable innovation, efficient use of data analysis and measurable success through the use of digital space.

With the business-to-business setting advancing to the online environment, it has become clear that marketing efforts need to be optimised and directed to all types of devices: smartphones, tablets and laptops.

By utilising a digital strategy featuring around core industry metrics and trends, Signet have been able to adapt key learning opportunities from the AMI and related institutes to embed and grow their organic rankings on the major search engines while also ensuring their online marketing remains customer centric.

As Signet operate on a national level, the award competition included Credit Union Australia, Commonwealth Bank, Sydney Opera House, Defence Force Recruiting, Australian Bureau of Statistics and many more.

Damien Sharma, Signet's digital marketing executive, was among the Signet team who attended the awards dinner.

"This recognition means a great deal to us at Signet, as we are continually striving to conquer new grounds in the digital environment," he said.

"We look forward to further developing our strategy from the information gathered at this year's conference and believe we will remain competitive with the latest digital marketing tactics in the year ahead."

Signet wishes to congratulate the winner, Sydney Opera House and the other competitors for their excellent campaign and strategies.