Success Stories

NI benefits from IndustrySearch's targeted online directory

Mark Phillips, the marketing manager for National Instruments, enjoys the targeted service provided by IndustrySearch.

"Compared to the choice of the Yellow Pages, other online advertising or IndustrySearch, then IndustrySearch is the best because it is so targeted. We see it as a very effective online directory. It's also trackable, which is brilliant. We are definitely going to use it more and more in the future. At present, we upload a lot of press releases but we also want to make more use of the video facility eventually. I think it's great that we receive a monthly activity report so that we can see how many leads have been generated each month."

"There aren't too many effective industry vehicles out there, so IndustrySearch has definitely helped us. It acts a continuous search engine for products."  TOP^

Rittal finds new customers with ease

Rafael Koenig, the national marketing manager for Rittal, has discovered new, previously unknown customers, through using the unique services of IndustrySearch. This service allows Rittal to target its product and technology message to specific and relevant clients, as Koenig points out.

"IndustrySearch is part of our marketing portfolio. We recognised several years ago that online media have been gaining importance, and targeted portals, such as IndustrySearch are an ideal compliment to our own web activities. It has enhanced our dialogue with existing clients and those who may have heard from us elsewhere. Online activities are a must in today's marketing mix. For us at Rittal, it is important that these activities are directed to a target audience."  TOP^

The IndustrySearch newsletter gets key products noticed

Amelia Edwards, the regional marketing and communications manager for Burkert Fluid Control Systems, says that the IndustrySearch newsletter plays a pivotal role in getting the company's products noticed.

"The newsletter reaches out to the consumer with its quality articles. People find it quite interesting and useful for keeping them in touch with what's going on. It's the only site in the B2B industrial arena that contains a large, broad base of news and feature stories that are relevant. It's quite unique. It draws people in and provides them with the stories they would not get in the SMH or other magazines. The newsletter also helps to get people's eyes on our product information."  TOP^

Megger generates local interest quickly

When Ralph Brown first set up the Australian wing of his company Megger a few years back he turned to IndustrySearch to help him get his business off to a successful start.

"We started using IndustrySearch three years ago to generate local interest in the first year of the business being in Australia. We received a lot of enquiries, surprisingly from people we thought we already knew. We do a fair bit of direct marketing so it was unexpected when some of the larger electrical utilities contacted us through IndustrySearch instead of through our own website. So it's been great for getting people in contact with us who did not know we were here."  TOP^

Atlas Weighing happy with fresh leads

Barry Tobin's company, Atlas Weighing, is pleased that IndustrySearch has led to sales and fresh enquiries.
His company specialises in providing load weighing equipment for front-end loaders and forklift trucks and has been in business since 1989.

"We started using IndustrySearch eight months ago so that we could target people looking for our loading scales. As a result of using the service we have received a few calls that have led to sales, which is good. I would definitely recommend the service to other industrial businesses in regards to using it as a marketing tool. I use a number of other websites for similar purposes and would say it is on a par with them."  TOP^

ExitKits establishes strong global presence

IndustrySearch has helped ExitKits Australia attract more leads and sales from all over the world.

Patrick Healy from ExitKits said: "Many of the enquiries turn into sales. Last year our products were viewed 11,000 times on IndustrySearch. It acts really as an extension to our own site. We would recommend it to other industrial businesses to use as a marketing tool because the results are trackable and it is very cost effective. We like the monthly activity report that gives you step by step figures on who has visited your site."

He added that thanks to the Premium Storefront his company has received sales from the US, Canada, UK, Singapore, Hong Kong, Germany and France.  TOP^

IndustrySearch helps seal long-term partnerships

Peter Donovan, the NSW Manager for Materials Handling, says that IndustrySearch helps his company to break long-term deals.

"We enjoy a good success rate as far as lead direction is concerned with IndustrySearch. We receive daily referrals and plenty of interest in our products thanks to the site. Our leads need to come from somewhere and sometimes in our business, when you are selling on major projects, some of them take several years to drop. It can be a very long process to go from an idea to a complete installation. But IndustrySearch helps us to get the exposure and idea out there about what we can do. It starts with interest and hopefully ends with a sale. Other companies offer a similar service, but I don't think anybody does it as good as IndustrySearch. It really helps to articulate our message."

Donovan is always looking for a way that the company can stay ahead of the game and have an advantage over the competitors.  TOP^