What is IndustrySearch?
IndustrySearch.com.au was established in 1998 to utilise the power of the internet to serve the changing information and advertising needs of businesses.
IndustrySearch is a business-to-business information resource tailored to specific industry sectors. Each industry has a dedicated section which is a unique information resource combining: business news, feature articles, supplier directory, featured advertisers and a search engine facility.
IndustrySearch is seen as the leading destination website for Australian businesses.
Who uses IndustrySearch?
IndustrySearch.com.au is Australia's leading business and industrial website. In the last two months IndustrySearch has welcomed over 300,000 website visitors, and over 25,000 subscribers receive an eNewsletter (NewsWire) every day.
IndustrySearch's audience comes from a cross section of positions in small, medium and large organisations including: directors, managers, consultants, engineers and more. They represent business sectors such as: manufacturing, industrial, food processing, warehousing, hospitality, distribution, construction, mining, resources and government.
Why do people visit IndustrySearch?
IndustrySearch is seen as a credible, informative and up-to-date website used to source products and interact with suppliers and business partners.
Business decision makers also visit IndustrySearch to keep up to date with business news and product information. IndustrySearch's extensive and informative content is contributed by government, by participating businesses, and by the IndustrySearch Editorial Team.
IndustrySearch classifies and displays all information by industry sector, making it a highly organised and efficient information resource.
IndustrySearch sends a daily eNewsletter (NewsWire) to 25,000 subscribers. The NewsWire provides up-to-the-minute business news and product information. Subscribers tailor their NewsWire, making it unique and relevant to their business interests.
Who advertises on IndustrySearch and why?
IndustrySearch advertisers include suppliers of business and industrial products such as: machinery, equipment, consumables, business products and services.
As Australia's leading business and industrial website, IndustrySearch's targeted, measurable and cost effective online advertising provides instant exposure to over 300,000 regular website visitors and 25,000 eNewsletter subscribers. This provides advertisers with qualified business enquiries leading to sales.
Over 600 Australian suppliers have made IndustrySearch their online advertising tool of choice, with over 90% renewing each year.
What is an IndustrySearch Storefront?
A Storefront is the name of the online advertising service provided by IndustrySearch. It provides companies with their own dedicated space on IndustrySearch to showcase their business and advertise their products. A Storefront includes:
- Logo Placements - Generate brand awareness
- Product Directory - Feature products and services
- Media Releases - Publish news, feature articles and events
- Supplier Categories - Placement in relevant categories
- Video Demonstrations - Showcase product and business videos
- Lead Generation - Business enquiries emailed in real time
- Activity Tracking - Reports on enquiries and click statistics
- Content Management - Login anytime to manage and upload content
The combination of these features provides businesses with measurable benefits, including qualified business enquiries and exposure.
Advantages over other media
- Targeted Audience - A focused audience of decision makers in relevant business and industrial sectors
- Qualified Enquiries - A steady stream of qualified enquiries sent through the Online Request System
- Publishing Capabilities - Inform & educate the marketplace with a product directory, news releases, feature articles and video demonstrations
- Brand Awareness - Display a logo alongside related suppliers in the relevant IndustrySearch Directory
- Measurable Results - Receive detailed Activity Reports online and by e-mail
- Cost Effective - A full one-year online marketing campaign for much less than other media
The reduced cost of online publishing has resulted in significantly lower advertising costs for businesses. IndustrySearch combines the benefits of traditional advertising with the advanced capabilities of the Internet into a cost effective online marketing solution.
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