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Australia's Leading Label Printing Brands & Technologies

Supplier: insignia

insignia has partnered with industry-leading brands both internationally and domestically to provide our customers with premium label printing technologies.


insignia understands that your business will have different needs to others.  Whether you're a shop-front looking for a low-cost desktop thermal label printer, a busy warehouse requiring a network of mobile label printers for on-the-go printing, or a heavy user working around the clock looking for high-industrial label printers, we've got the thermal label printing solution to suit your application.

We also understand that different brands have different strengths.  That's why insignia stocks the world's best thermal printing brands and has the expertise to match your business with the one that's right for you. Our large and diverse range of printing and coding brands includes:


insignia distrbutes Zebra products - a developer of high-quality printing technologies.


Sold in more than 100 countries worldwide, Zebra has established a reputation for its technologies that is synonymous with quality, accuracy, and cost-efficiency. With tools to identify, track, and manage assets, transactions and people, you can benefit from Zebra printing solutions in all aspects of your business.

insignia offers the entire suite of Zebra's thermal direct and thermal transfer printers, with capabilities to print labels, tags, tickets, receipts, plastic cards, wristbands, and more. Having partnered with Zebra for a number of years, insignia is a proud Zebra Authorized Service Provider and stocks genuine Zebra parts in our warranty repair centres in Melbourne and Brisbane.


insignia distributes a range of Datamax-O'Neil's high-quality printing technologies.

For over 50 years Datamax-O’Neil has provided more than 200,000 end users with over 1 million printers. Over this time Datamax-O'Neil has perfected its craft in offering value-driven printing solutions that minimise risk and maximise efficiency, safety, and quality. Their guiding principle of 'right by our customer' stands true, and Datamax-O'Neil's products will do right by your business through their time-efficient printing of consistent and high-quality materials.

insignia proudly offers an extensive range of Datamax-O'Neil products: from mobile label and receipt printers to high-industrial solutions capable of printing thousands of labels every day. As a Datamax-O’Neil Authorised Service Centre, we offer and support the suite of Datamax-O'Neil products and can provide you with industry-leading support and services.


 insignia stocks many of Bixolon's premium printing technologies.

Initially established as a division of trusted electronics manufacturer Samsung, Bixolon has come into its own as a customer-focused business which aims to 'sell satisfaction'.  Bixolon is best known for its range of desktop label printers, and offers fast and high-quality printing technology with a smaller footprint, perfect for a working environment with limited space.

To ensure that your business stays ahead of the curve, Bixolon focuses on developing innovative technologies for the Australian marketplace based on ongoing research into changing consumer demands from printing technology. In our partnership with Bixolon, insignia can give you peace of mind by offering service and support through our network of repair centres across Australia.


 insignia is Australia's sole distributor of Domino Printing Science technologies.

Domino is renowned globally as one of the world's leading manufacturers of coding and printing technologies. With continuous improvements to its technologies over 35+ years in the industry, Domino has repeatedly set new industry standards in quality and reliability. All Domino products boast a superior design, robust build quality, and near endless capabilities of their patented technologies, all of which work together to allow the user to 'Do More' with Domino.

insignia has partnered with Domino as Australia's sole distributor of Domino products – offering an extensive range of marking and coding solutions including continuous ink jet, thermal ink jet, laser coding, thermal transfer printing, print and apply labelling, and thermal overprint products.


 insignia is a key distirbutor of US-based Intermec's printing solutions.

Intermec, a subsidiary of Honeywell, has spent the past 50 years perfecting their automated identification technologies, and their printing solutions are testament to that fact. If you are a low volume label printer, Intermec's desktop label printers are a fast-printing, high-quality solution with low operational costs. For higher-volume applications, Intermec's range of industrial label printers feature durable all-metal constructions which will thrive even in the most demanding of warehouse environments.

It's our goal to help our customers compete with confidence, which is why insignia is proudly the only Australian company to offer nationwide technical support for Intermec's product range.

Carl Valentin

 insignia distributes the versatile technologies produced by Carl Valentin.

Founded in 1918, trusted German mainstay Carl Valentin is a specialist when it comes to thermal labelling and barcode printing systems. Following their principles of quality, tradition, and innovation, Carl Valentin offers multi-functional label printing and labelling systems to suit a variety of applications and industries. Renowned for their adaptability to a wide variety of supported substrates, Carl Valentin printers offer capabilities well beyond the majority of printers on the market.

insignia backs all Carl Valentin products and offers nationwide support to ensure that we can help your business protect your planned production schedule.

BarTender Software

insignia stock industry-leading printing software solution BarTender

To complement our extensive hardware range insignia also offers a variety of software options that takes label printing from a daunting, burdensome chore to a time-efficient task you can complete with ease. Industry-leading labelling and barcoding software BarTender is easy to use and offers endless customisation options – its Windows-based user interface and step-by-step wizards make designing and printing labels a quick and easy task.

With so many different options available, we understand that finding the technology that is right for your business can be daunting, contact us using the links below and let our knowledgeable team take the guesswork out of your decision.

A more detailed listing of the industry-leading brands stocked by insignia