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Case study: Cerebos Protag solution

Supplier: Impresstik Systems
28 April, 2010

Objectives and mechanics for promotion: To drive all Fountain Sauce sales via a national on-pack promotion featuring Julie Goodwin, Fountain's brand ambassador.

The promotion was to be staged with minimum of disruption to normal manufacturing speeds and efficiencies. Tag material required to be strong enough to withhold moisture during the production process and minimise ripping or damage before the products hit shelves.

Execution of project - Installation of two roll-fed Protag application machines on two bottling lines, without major modification to existing plant. Automatic application of Protags at normal line speeds - with no line stoppage during roll changeovers.

Since the entire Fountain range needed to be neck tagged, two neck tag die lines were needed to fit across all the different bottle types and sizes with in the Fountain range. Tags were printed on laminated 200GSM gloss stock to ensure maximum standout on shelf, and minimise moisture and ripping through the entire supply chain.

The outcome – Fountain Brand Manager, Zhiying Tang - "We are only in our second week of the promotion, but the number of entries received thus far is good, and surpass the Fountain promotion that was run last year."

Project management - "The Impresstik account and project team excelled in providing fast responses to our queries and provided constructive solutions when issues arose, especially under a very tight timeline. Delivery was punctual and as per what was promised to Cerebos."

Technical Support - "Technical support was very good – the Impresstik technical team responded promptly each time a service call was logged, they assisted with commissioning of the machines and agreed to do the upgrades Cerebos requested. They helped tagging machines run smoothly and with minimal disruption to the line."

End-product (Quality & Function): - "We are happy with the end product on shelf. The Protags provide shelf stand out and are an effective communication tool to supplement our Consumer Promotion Point of Sale materials and media support. We would recommend Impresstik to others."