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Corporate Turnaround & International Export & Licensing

Supplier: Austbrokers Sydney Pty Ltd

How Austbrokers Sydney can help with Corporate Turnaround and International Export and Licensing - Fred Trost


Fred's forte is his expertise in turning around and then growing distressed businesses, developing new markets domestically and internationally and developing human assets to gain maximum advantage from their expertise. Fred has board level experience in private sector in Australia and overseas.

Some highlights of his career include some impressive turnarounds and business growth.

Fred was asked to join the Cookie Man MBO team in 1997 and, as well as working on the re-launch and re-positioning of the brand, initiated development of innovative new products and horizontal expansion into new markets. This culminated in the sale of the business to listed entities for $7m. He started The Gourmet Chef a wholesale bakery from scratch and grew sales to $2 million within 2 years prior to selling. For Auto-Bake Pty Limited, he developed the international sales and licensing side of the business and ultimately set-up and managed their UK based European operations

Fred's expertise is working in a consultative and mentoring role in turnarounds and international export and leadership. He has over 30 years experience in private sector businesses including aviation, light and heavy engineering, plastics (PVC), food manufacturing, food and gift retailing and franchising/licensing.

Fred is grounded and disciplined, with a bottom line imperative. He has front line sales experience over a wide range of industries domestically and internationally.

Whether in the implementation and improvement of operational systems along Six Sigma lines, or project leadership through to factory installations within regulatory frameworks, or working with distressed businesses to return them to profitability within a change management plan that includes a strong focus on cultural change, Fred Trost delivers. His style is one of enthusiasm, and focused management within an inclusive team based ethos.

"Implementing and improving systems, product development, capital projects..."