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Dutch offer lessons in product innovation

24 January, 2013

Erik Jan Hultink from Delft University of Technology, The Netherlands, recently visited Australia to discuss key results from the 2012 Dutch Product Development Management Association's Competitive Performance Assessment Study.

The study examined successful innovation strategies, portfolio management practices, metrics and the proficient management of innovation teams.

Professor Hultink’s interactive seminar looked at the performance of Dutch companies, their innovation practices, and their associated innovation performance.

He also discussed the implications for Australian innovators.

"One of the key findings is that the best innovating companies have a clear innovation strategy and objectives and equip new product teams with adequate resources to develop a balanced portfolio of new products," he said.

Professor Hultink is Vice-Dean of the Faculty of Industrial Design Engineering, a Professor of New Product Marketing and Head of the Department of Product Innovation Management at Delft University of Technology.

His research focuses on launch and branding strategies for new products and he has been published widely on these topics.

Professor Hultink was ranked third in the list of the World’s Top Innovation Management Scholars, and selected as the most productive European researcher publishing in the Journal of Product Innovation Management.

He is also co-founder and board member of the Dutch chapter of the Product Development and Management Association (PDMA-NL) and frequently appears on Dutch television and radio commenting on the success and failure chances of new products.

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