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Email Specifications
HTML page. Supply an HTML page with the layout and design of your campaign.
Graphics (images). Supply all images with the HTML page. Images can be hosted by you (include download references) or us (include images). All graphics used must be in either .JPG or .GIF format. No SWF (Shockwave Flash) can be used.
Compatibility. To ensure the e-mail is compatible with Outlook 2007, please avoid use of background images in the HTML file (or style sheet).
File size. The maximum total file size for all graphics and content should be no larger than 150kb.
Subject. Provide a well thought out Subject title for the email. Subjects should help draw the interest of recipients and also clearly describe what the campaign is about. Words like Free, Complimentary or Special Offer should be avoided as spam email filters may block these emails.
Content. Contents of the campaign can take the form of one of these two options:
- Graphics only - This is where a graphics program is used to design the entire campaign and graphics are then inserted into the HTML document.
- Graphics and text - This is where an HTML editing program is used for parts of the campaign and graphics are also inserted using the HTML editing program.
- The HTML document supplied should include the graphics already inserted.
- Large Graphics should be sliced up to improve download speed for recipients.
- Graphics must be in .JPG or .GIF format only.
- Graphics can be hosted by the advertiser. Include download references in the HTML.
- Spam email filters should also be a concern when composing the text of the campaign.
Supply. Email all of the above to your Campaign Administrator as a zipped file.
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