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ERG Market Intelligence Reports

Supplier: ERG International

ERG prepare market reports and statistical analysis to assist you in developing pro-active marketing initiatives to ensure your company remains at the leading edge of your industry.


Market Intelligence Reports
Our reports are designed in a way so that you can quickly ascertain the information required quickly and efficiently.

Amongst the industries we cover, we have developed key relationships with industry bodies and manufacturers to ensure that the data we receive is the most accurate depiction of the market possible.

We have specialised personnel dedicated to qualifying the data as we receive it.


Typical reports we produce are as follows;

  • Flash Report
    The Flash Report gives you a total market picture by state, manufacturer and equipment type. It offers a quick glance into the current marketplace showing market size and share. From a competitive stand point it allows you quickly to see what items are being sold and who is selling them.
  • Competitive Position Report (CPR)
    The Competitive Position Report identifies where a product lies against competing models. This competitive outlook provides market information by state, manufacturer, equipment and class. Within each class the equipment models are defined so you can see exactly how a product is faring. 
  • Postcode Zone/Primary Marketing Reports
    These reports are in depth analysis of information with relation to your own personal sales territory or dealer zone information. This helps you identify how each or your territories are perfoming by providing sales information slip by area. This is ideal to track how your dealers are going alternatively how your sales reps are performing in their allocated regions. 
  • Pump In Pump Out Reports
    You now know what areas are performing, but how accurate is your dealer information. The Pump in/Pump Out report is an addition to the PZR allowing you to know what dealers are selling in other territories. This report gives you the figures to enable a quick and easy analysis of how a dealer is performing in his particular area. This report will give you the total number of sales in any given dealer area, and more importantly how many of those sales were made by the dealer and how many were sold by other dealers. 

Please note that we also provide reports that are industry specific and we also produce an array of customised reports.