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Family business benefits from Genie training

Supplier: Genie Australia
20 February, 2013

The catchy Height 4 Hire name perfectly sums up Ken Baker’s Brisbane based access equipment hire business.

With a strong background as state manager in a national hire business, Ken took the plunge in 2000 and purchased AEA Access Rentals.

At the time of acquisition the appeal of the new acquisition was the company’s stagnation in the market place.

"It was a relatively small business that was doing little more than existing,” recalled Ken Baker.

Rather than start up a new venture, Ken Baker and his family decided to build on the customer base at AEA and really do something with the business. At the time of acquisition there were about 60 machines in the fleet and 20% of these were Genie.

Now, the fleet has boomed to 170 units, with 70 per cent of the fleet being Genie.

"When we took over the business we had a few Genie® rough terrain scissors and stick booms. The Genie fleet is now much broader with electric scissors, electric knuckle booms and a new 45 foot stick boom," Ken Baker said.

"We have a strong association with Genie as they offer a great product and a first rate support service. This is a fickle industry where customer needs are difficult to predict and control. Genie keeps plenty of stock in hand and routinely delivers new equipment to us in a matter of days."

"That’s a key factor for us, that puts Genie ahead of the competition."

Beyond the excellent delivery times and first rate products, Height 4 Hire also makes good use of Genie’s training and technical support programs.

"All of our technical support staff have participated in Genie training programs." Ken Baker said.

"With so many Genie units in our fleet it is obviously important that they are well maintained to factory specifications when ever these units go out on hire."

Ken Baker has also tapped into the new Terex Financial Solutions program and rates the program as being very good.

As a small family business, Ken Baker markets Height 4 Hire as a family owned and operated company which can deliver a competitive edge.

"We go the extra mile for our customers,” Ken said. "Apart from our family, who work in the business each day, our staff are long serving and we have two reps on the road to support our customers."