What can you expect
to achieve from a Storefront?
Storefront owners typically achieve the following:
-
Sales leads for the products and services in their Storefront
-
Brand awareness through promotion in the relevant directory
-
Publishing of media releases to inform and educate buyers
-
Traffic to the companies' website
A combination of various Storefront features help companies achieve
these results.
Read on to find out more.
What sort of information can you put in a Storefront?
Besides listing your contact details and company description, most
Storefront results are achieved from:
How much information can you put in a Storefront?
This depends which Storefront package you purchase. Higher value
Storefront packages can have more information.
What if you don't have information ready for your Storefront?
We provide editorial staff that can help you develop information for
your Storefront. There is no additional fee for this service.
How is a Storefront set up
and managed?
Setting up and managing your Storefront is easy. When you activate a
Storefront we can take care of the setup for you, or you can manage it
yourself through an online management area. Full details and a user
guide are provided upon joining.
How are Storefronts distinct from other online advertising?
Storefronts incorporate a variety of features that go far beyond
just a link or listing. By publishing product reviews, news releases and feature
articles your Storefront informs and educates prospective
buyers.
Information is featured in our directory and in the personalised
e-Newsletter received by thousands of
subscribers. Storefronts
actively showcase your company and target your information to
relevant professionals. This generates product awareness and sales
leads for Storefront owners.
How do you know a
Storefront is achieving good results?
One of the most important advantages a Storefront has is its
ability to track and measure results. You receive sales requests
directly by email, and can also view how many times:
-
Your Storefront has been viewed
-
Your Contact
Details have been accessed
-
Your Product
reviews, news releases and feature articles have been read
-
Your Website has been clicked through to.
Over 95% of companies
renew their Storefront each year. This highlights the ongoing
success being achieved by these companies.
Does a Storefront help your search engine exposure?
Storefronts have been optimised for search engines and typically
achieve excellent search engine exposure. However the main reason
companies open a Storefront is to generate exposure to the
significant and growing audience who refer directly to our website,
and subscribe to our e-newsletter.
We have a strong relationship with our audience. Professionals rely
on us to stay informed and up to date. Storefront owners benefit
from this by combining their information with ours.
How do buyers find your Storefront?
There are a number of ways people find your Storefront:
-
Through the E-Newsletter - Your products, news releases, feature
articles and events are featured in our e-newsletter. This is the
most important way people find your Storefront.
-
Via the Directory - Buyers browse through our Directory to keep up to
date with the latest products and information in their area of
interest.
-
From a Search - Visitors perform a keyword search to find suppliers and
other information.
What are the benefits of the higher value Storefront packages?
There are a variety of benefits included in the higher value
Storefront packages. These include:
-
The quantity of information that can be published
-
The size and placement of your branding
-
The number of categories in the directory
-
Your search ranking in the directory
Companies can typically
expect to achieve twice the results from a higher value package.
However, even the entry level Storefront provides good results and is our most popular package.
