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Keeping the family together

Supplier: Genie Australia
20 February, 2013

There is a comfortable feeling of family in Rockhampton with a strong representation of Terex brands being marketed to the Queensland marketplace from the one location.

Terex Branch Manager Jason Miller, says that the "whole family" approach at Rockhampton is responsible for achieving a strong presence in the buoyant Central Queensland mining region.

"Rockhampton is centrally placed between Mackay, Emerald and Gladstone so as to best service the vast mineral and energy projects in Central Queensland,” said Jason Miller.

"From the one Terex branded branch we are supplying the market with a range of Terex products. These cover Terex cranes, Jaques mining equipment, ASV skid steer loaders and Genie access equipment.

While mining accounts for roughly 50 per cent of the business passing through the Terex branch in Rockhampton, the usual construction and civil engineering markets account for the balance of trade. Coal is the predominant commodity with the focus being on the Galilee Basin while the giant LNG project at Gladstone is generating ever mounting demand for equipment.

"Terex is an immensely strong brand in the marketplace,” Jason Miller said.

"Right across the product lines, throughout the global market, Terex has the very best products in the market. We are able to bring the expertise of Terex to our customer base."

"In the case of Genie access equipment, we have a strong association with Brian Clifford (Queensland Sales Manager) in Brisbane and The Genie Team. We all work in with each other so as to provide the very best sales and support solutions."

Due to the geographical diversity of the market and the huge number of Terex units spread through the region, the Terex hub at Rockhampton has been established as a central service hub.

"We are positioned right where the action is," Jason Miller said.

"The mining market is experiencing a sustained boom with flow on demand in all sorts of related industries. Our whole Terex family approach to supporting our customers is already delivering positive results."