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KFC's initial skepticism about inflatables is overcome by success

Supplier: Giant Inflatables
22 April, 2008

When KFC was initially introduced to Giant Inflatables and the concept of owning its own, custom-made giant inflatable, its reaction was one of scepticism.

Mal Sharma from KFC says that through Giant Inflatables’ persistence, imaginative design and compelling price, the company was finally convinced.

“The colonel and his bucket have been standing on our roof in Vermont for four weeks. The colonel has been a huge success and will continue to be a great way to alert customers to our location as it serves as a reminder for the thousands of motorists which pass us each day that our KFC branch is there and waiting, ready to serve them.”

She adds that the colonel has ensured that the KFC branch really does stand above the rest of all the other fast food outlets around there.

“You were certainly correct about the increase in sales since the colonel went on display. My managers and staff are ecstatic at the result. Your polite and professional servicemen did the difficult installation without any disruption to our business.”

This branch is now looking forward to developing its relationship further and taking the company up on other attractive offers.