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Luna Nameplate Projects - "Toyota Sportivo" Project

Supplier: Luna Nameplate Industries
30 April, 2008

LNI was delighted to be chosen by Toyota Australia to be the exterior badge supplier for the 2004 model Camry Sportivo range of vehicles.

The decision to use VIG on the sports flagship of the Camry range was made simpler for Toyota due to the following key benefits the VIG process offered them.

  • The very short lead-time for tooling and finished parts
  • The flexibility VIG offered the Toyota styling staff
  • The amazing affordability of the overall program
  • The fact that VIG is made right here in Australia.

LNI commenced working with the Toyota Styling Department approximately 12 months prior to vehicle launch. After many meetings and discussions between LNI and Toyota, both on a styling and technical aspect, the final design was submitted and approved by Toyota in Japan.

Next, we moved into the engineering and production stage. This involved the manufacturing of all VIG tooling, the testing of parts to Toyota standards and the submission of those parts to Toyota Engineers for approval. Normally, the time to complete all these tasks with other forms of badging is recorded in months. With VIG, it’s recorded in weeks!

There are two versions of the Camry Sportivo badging. The 4cyl Sportivo badges have a gloss red recessed inner surrounded by a satin chrome border, whereas the V6 model has a gloss black inner surrounded by a satin chrome border.

The badges appear on the rear of both Sportivo models, with the ‘Toyota Camry’ badge on left hand side bootlid and the ‘Sportivo’ badge on the right hand side of the bootlid. The V6 Sportivo also has a large badge on the lower front door of both sides of the vehicle, while the 4cyl has ‘VVT-I’ badges located on the upper front guards.

VIG was subjected to the rigorous design, engineering and production processes demanded of all products by Australia’s carmakers. The fact that our badges came through these requirements with flying colours is testament to the technical integrity of the VIG process.

So, next time you see a Toyota Camry Sportivo drive by, you are witnessing ‘The Future of Badging Today’.

LNI invites you to join the VIG experience.