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On-demand labelling helps reduce label inventories and time to market

Supplier: insignia
08 March, 2016

Continental Kosher Butchers are Australia’s largest Kosher meat supplier.

They also provide small goods, antipasto, specialty delicatessen items, spices and pantry staples to larger supermarkets, smaller retailers, the food-service industry and are now exporting to Asia-Pacific.

The labelling and branding of their rapidly growing product range needs to incorporate ingredients lists, nutritional values, and varying weights.

Template Labels Printed On-demand

The labelling solution from label and printer expert, insignia, employs a pre-printed template label which is overprinted with the variable information for each product type, on-demand.

The insignia labelling solution comprises:

  • Thermal label printers
  • BarTender labelling software
  • Template (overprint) labels with branding +  thermal ribbon

The template labels are pre-printed with Continental Kosher’s branding, then as each batch is produced, the Continental Kosher team use an industrial thermal printer to overprint the variable information (product name, ingredients, and nutritional panel) into the remaining space provided.

This template solution means Continental Kosher is not required to hold label stock for each individual product or risk getting stuck with expensive, outdated labels if packaging or labelling regulations should change.

Benefits – Consistency, Efficiency & Flexibility

On-demand labelling allows for brand consistency, improved efficiency, and cost-savings. Cash is not tied up in holding stock of hundreds of different labels, as Continental Kosher keep only the template labels which are designed to be used across their product ranges.

In-house printing of variable information provides flexibility.  Product information can simply be changed as needed and it is easy to delete a product line. This also means there is no label waste; should a product or labelling regulations change, it is just a matter of updating the software label template.

Speed to Market

This flexibility and agility has helped the specialist retailer remain responsive to their customers and the market in general. Being able to quickly make changes and respond to new product requests has helped facilitate business growth. The combination of their in-house QA department plus the ability to put together new product samples easily with their labelling solution, Continental Kosher have the ability to launch a new product line within days, not weeks or months.

“The strength of the current set up is flexibility and adaptability of printing in-house.  No delay time means no hindrance on creativity or speed to market; enabling a small business to do what small businesses do best.“ Daniel Lewis, General Manager, Continental Kosher Butchers

 “Using an attractive base label printed by insignia, with templates set up on Bartender software by insignia technicians means we’ve simplified our label inventory with no sacrifice to the visual appeal of the label.” Daniel Lewis, General Manager

Since 1968 insignia have been providing identification solutions to Australian Industry, and today are a leading manufacturer of labels and tags and distributor of top-tier thermal printing, marking, coding and scanning brands. They work collaboratively with you to understand your needs and develop labelling solutions tailored to add genuine value to your operations and help build your market competitiveness.