An effective online digital strategy for your business can help:
- Generate web traffic
- Generate web leads
- Improve web lead to web visit ratio
- Improve customer retention
- Improve brand awareness
Icon approaches online and digital media and marketing in the same way we approach traditional media. Set the strategy first, make sure it aligns with overall business goals and objectives and then use online tools to meet these goals.
By focusing on the strategy rather than the actual tools, it doesn't matter what new online tools come or go, your digital media strategy will still focus on delivering on your goals.
Some of our online marketing activities include:
- SEO – Search Engine Optimisation
- SEM – Search Engine Marketing
- On-site and off-site online advertising
- Social networking
- Campaign Micro-sites