Getting the best results from your Storefront

Storefronts are an information-based advertising medium. This means the more effort you put into publishing information, the more results achieved.
 

Content Items

In your Storefront you have the ability to publish four distinct types of information:
1. Product Reviews
2. News Releases
3. Feature Articles (also known as Case Studies)
4. Events (Seminars, Exhibitions, Conferences)

Storefront owners have the ability to publish a designated number of these content items depending on the Storefront package:
1. Standard Storefront – 40 items
2. Premium Storefront – 80 items
3. Sitepartner Storefront – 160 items

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Content Management

Storefront content is added using your Storefront Management Area (username & password provided). When content is added, our editors are automatically notified and the information is reviewed and/or amended to display in the Storefront within 2 business days.

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Content Exposure

Depending on the type of content submitted, our editors process it in the following ways:

1. Product Reviews are:
- Published and viewable permanently in your Storefront, and
- Published and featured once in our DailyNewsWire, and
- Published and featured for 1-3 days on relevant Supplier Areas

* Additional product exposure can be purchased with Hot Product Advertising.
* When renewing a Storefront, product reviews are again featured in the DailyNewsWire & relevant Supplier Areas.

2. News releases, feature articles and events are:
- Published and viewable permanently in your Storefront, and
- Enter an editorial screening process for publishing in the DailyNewsWire and relevant Supplier Areas. Considerations include:
  - Interest and relevance to our audience
  - Quality of writing (not overly promotion or lack credible evidence)

We aim to achieve as much content exposure for advertisers as possible, however the integrity of published information must be maintained. Our editorial guidelines are similar to those of traditional publications.

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Content Suggestions

Here are some suggested content management strategies which are proving successful for high performing Storefronts:

Product Reviews
- Ensure your entire range of products and services are displayed in your Storefront.
- Each time a new product is added to your range, include it in your Storefront.
- Create Product Categories and categorise each product.
- Include a picture for each product.
- Group similar products into one product review to maximise content item capacity. 

Style Guidelines
- Make sure details are to the point and succinct.
- Outline why this product is so unique and different.
- Avoid repetition and try to make it a pleasant read.
- Spend some time thinking about the presentation, punctuation and grammar.
- Make sure all your points are clear and easy to understand.
- Translate jargon into simpler words.
 

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News Releases
- Each time something relevant and interesting happens write and publish a news release. Examples could include:
  - Awards won and recognition received.
  - Mergers and acquisitions.
  - New capabilities, production or distribution processes.
  - New management staff or new partnerships.
  - Acquisitions and/or successful implementations for new customers.

Style Guidelines
- Make sure it is as factual as possible.
- Use the first paragraph to catch the reader’s attention and sum up why this news is important.
- Aim to make each paragraph the same length.
- Avoid repetition and think about the flow – allow the facts to unfold smoothly.
- Be concise and read over a few times to make sure you get all your points across.
 

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Feature Articles (or case studies)
- If you have written and published feature articles in the past (perhaps for magazines), republish them in your Storefront. Examples include:
- In-depth analysis on processes and methodologies.
- In-depth analysis of a customer implementation.
- How your solutions or products address customer requirements.

Style Guidelines
- Allow your imagination and creativity to flow with feature articles.
- Take time to really express why a certain area of your company is so important to your customer.
- Try to include unique insights and quotes to back up your points.
- Include pictures or other visuals to illustrate points.
- Read over carefully and make sure you have elaborated adequately where necessary.
 

Your Storefront is more than just advertising; it is a media release distribution service. To generate the best results you should be committed to continually developing and publishing these items of information.

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