» Your Storefront
» Introduction
» Setup Requirements
» Maintenance
» Editorial Policy
» Tracking Clicks
» Storefront Management Area
» Setup Guidelines
» Listing Information
» Logo
» Directory Categories
» Content Guidelines
» Introduction
» Products and Services
» Product Directory
» Product Positions
» News Releases
» Feature Articles
» Events
» Videos
Introduction
Utilising your Storefront correctly will
ensure the same positive results being achieved by hundreds of our Storefront customers.
The main benefits you can expect to receive with your Storefront are:
- Sales Leads - For the products and
services advertised in your Storefront.
-
Brand Awareness - Through the placement
of your logo in various high impact positions.
-
Market Influence - Publish media
releases including news and feature articles.
-
Website Traffic - Traffic to your
own website.
-
Search Engine Exposure - Referrals
from the major search engines.
Top^
Setup Requirements
Setting up your Storefront correctly to start will help you achieve the best results.
Initial Storefront setup requirements include:
-
Storefront Profile - This includes setting up your
Logo, Details, Description, Message, Categories, Contacts, Keywords and Tagline.
More info:
Storefront Profile | Directory Categories
-
Products and Services - Uploading all your existing
products and services into your Storefront from the start is extremely important.
More info: Product
and Services
Upon activation, customers are provided with a username
and password to access their Storefront Management Area. We also provide assistance
for no additional fee, however we recommend getting familiar with the content management
process as it will help you to get the best results from your Storefront.
Top^
Maintenance
Our most successful Storefronts are continually being maintained. Maintenance suggestions
include:
-
Products and Services - Each time a new product
or service is added to your range it should be added to your Storefront.
Note: Add these as Products
not News Releases!
More info:
Product and Services
-
Other Content - Besides Product and Services you
can also publishing News Releases, Feature Articles and Events in your Storefront.
These are very effective marketing opportunities used to inform and educate your
target market.
We suggest publishing these regularly, and if you have previously written articles
from trade magazines you should upload these into your Storefront.
More info: Editorial Policy |
News Releases | Feature Articles |
Events
We can provide assistance in maintaining your Storefront
however we recommend getting familiar with the maintenance and upload process as
it will help you to get the best results from your Storefront.
Top^
Editorial Policy
News published on our websites originates from such sources
as AAP, Reuters, government and industry bodies. Our editorial policy mandates we
are not geared towards the research and validation of original content.
Storefront owners can also distribute media releases. These media releases go through
an editorial process to determine what level of exposure they will receive. We aim
to achieve as much editorial exposure for our Storefront customers as possible,
however the quality and relevance of publicly viewed information (external to your
Storefront) is important.
Storefront content is handled as follows:
-
Products and Services:
- Viewable permanently in your Storefront
- Featured once in our E-Newsletter
- Featured for 1-3 days on the relevant area of the website
* Additional product exposure can
be purchased with Hot Product Advertising.
More info: Product and Services
-
News Releases, Feature Articles and Events:
- Viewable permanently in your Storefront
- Screened for publishing in our E-Newsletter and on the website.
Considerations include:
- Interest and relevance to our audience
- Quality of writing (not overly promotion or lack credible
evidence)
More info:
News Releases | Feature Articles |
Events
Storefront content is added using your Storefront Management
Area (username & password provided). When content is added our editors are automatically
notified and the information is reviewed and/or amended to go live within
2 business days.
Top^
Tracking Clicks
The ability to track and measure your advertising
results is a key strength of our system. Storefront tracking information includes
the number of clicks to your:
-
Storefront - When your main Storefront page is
visited.
-
Contact Details - Indicating when people have wanted
to enquire by phone.
-
E-mail Form - When Email Requests are sent (also
stored in your Management Area)
-
Website - When your website has been visited through
us.
-
Products and Services - You can also view clicks
to individual products and services.
-
News Releases - When your News Releases have been
viewed.
-
Feature Articles - When your Feature Articles have
been viewed.
-
Events - When your Events have been viewed.
The information is accessible live through your Storefront
Management Area and is also emailed to Storefront owners monthly as an Activity
Report.
Top^
Storefront
Management Area
Storefront owners are provided with a username and password
to access their Storefront Management Area. This area can be accessed on any computer
with an internet connection. It is used for:
-
Maintaining Details -
Contacts, description, keywords etc.
-
Maintaining Content
- Products and Services, News Release, Feature Articles, Events.
-
Tracking Clicks -
Month and date reports can be viewed.
-
Viewing Enquiries
- View and export your email enquiries.
Top^
Listing Information
Listing information consists of your Details (Address,
Phone, Fax etc), Description, Searchable Keywords, Promotional Message, Contacts
and Tagline.
Details
The following information is required: Company Name, Registered Business Number
(ABN, ACN), Website (if available), Street Address, Postal Address, Telephone and
Fax numbers.
Description
This is a concise description of the main products,
services and brands supplied by your business.
It can be one, two or three paragraphs of text (a maximum of 2000 characters or
250 words).
Example:
Bulk Handling Australia
supplies Bulk Bags, Antistatic Bulkbags, Sacks and other Flexible Packaging in Australia,
New Zealand and surrounding regions. Founded in 1985 it has grown to become the
largest supplier of Bulk Bags ( Flexible Intermediate Bulk Containers )( FIBC's
) in Australia.
In the year 2000 Bulk Handling Australia acquired Bulkers in Adelaide. It is here
where all BHA's Australian made Bulk Bags and associated products are manufactured.
In 2002 BHA acquired Visy Bulk Bags.
A long term member of AFIBCA, by 1989 the company was duly recognized as the market
leader of Bulk Bags in Australia, a position it still holds today. BHA is ISO 2000
accredited.
Important suggestion
for search engine optimisation:
- Include the names of your main
products and services early on in your Description.
- Repeat your main products and services without making the description read poorly
or repetitively. Note the effective use of the words 'Bulk Bags' in the example
above.
Searchable Keywords
This is a list of Keywords and Keyword Phrases
for which you would like your Storefront to appear when searches are performed.
You should include different variations of all your products, brands and services.
Searchable Keywords must be in a comma separated list, and is limited to a maximum
of 4000 characters or approximately 500 words.
Example:
MIG welders, TIG
welders, arc welders, MIG torches, TIG torches, remote controls, welding Helmets,
ATC push pull torches, metalworking machinery, metalworking machines, metal working
machinery, metal working machines, welding equipment, welding machinery, welding
machines, welding accessories, welding supplies.
Important suggestion
for search engine optimisation:
- Include the names of your main
products and services early on in your Searchable Keywrds.
- List all possible variations and common spelling errors for your main products
and services.
Promotional Message
The Promotional Message field can be used in
variety of ways. It should be used creatively to promote such things as:
- Special offers
- History of the company
- Why customers choose your company
- What expertise your business has
- Awards and other acknowledgements
Contacts
These are the people responsible for your Storefront. You can have up to 3 contacts.
They should include the:
(1) Person who authorised the Storefront,
(2) Person who maintains the Storefront and
(3) Person who responds to business leads generated.
All listed contacts will receive:
- Sales & business requests
- Monthly Activity Reports
- Storefront administration information.
Your details remain protected: Website
visitors cannot view your details or email addresses. They must use the Online Forms
to submit requests. This protects your e-mail addresses and details from misuse
such as automated list builders, unsolicited and spam email.
Tagline
This is a maximum of 5 words which summarises your business's main focus. It appears
just below your business name. It helps buyers to quickly understand exactly what
products and services you offer.
Good examples include:
- Materials Handling
Equipment
- Business and Accounting Software
- Surgical Instruments & Equipment
- Welding Machinery and Equipment
- Hospital Beds & Chairs
- Marketing and Public Relations Services
- Health and Safety Products
- Staff Education & Training
- Business Travel Services
Top^
Logo
In your Storefront the size of your logo can be reasonably
large, however when it appears together with other companies it must fit within
certain size specifications in order to comply.
Upon setup, email us your logo in a high resolution format and we will take care
of your requirements. Once received, we will resize and upload your logo into the
two different size formats.
Your logo will be uploaded in two different formats:
-
Large format logo
This is for within your Storefront.
- It can be a maximum size 340 pixels wide by 150 pixels high.
- Large format logos can be animated gifs.
-
Small format logo
This is for group areas and must fit within specified size limitations. The
size is determined by the Storefront level purchased:
-
Standard Storefront
- Maximum size: 90 pixels wide by
36 pixels high - not animated.
-
Premium Storefront
- Maximum size: 100 pixels wide by
40 pixels high - not animated.
- As a free service your logo will be designed into an icon button.
- Customers can supply the icon themselves if they prefer.
-
Sitepartner Storefront
- Maximum size: 130 pixels wide by 52 pixels high - can be
animated.
- As a free service your logo will be designed into an animated banner.
- Customers can supply the banner themselves if they prefer.
- Supply your high-res logo in JPG, GIF, EPS, AI or TIFF.
Note: Some logos are designed in a vertical format
(as opposed to horizontal) and often need to be altered in order to comply with
the Small format size requirements. We make every effort to ensure changes comply
with the customers branding.
Top^
Directory Categories
These are the categories in our Directory in which your
Storefront is listed. The Storefront level purchased determines the number of categories
a Storefront can be listed in.
- Standard Storefronts - 4 categories
- Premium Storefronts - 8 categories
- Sitepartner Storefronts - 16 categories
Each Directory contains a list of categories
within that sector. A Storefront logo appears once in the Directory.
Upon joining you are requested to browse through our Directory and send us the categories
you wish to appear in. Each category belongs to a Directory. To view a list of Directories
and categories, go to
IndustrySearch or
MedicalSearch.
When sending through your categories use the Directory >> Category format
as below.
Example 1 - Standard
Storefront (maximum 4 categories):
Place our Storefront in:
1. AUTOMATION & CONTROL >> Actuators & Valves
2. AUTOMATION & CONTROL >> Flow Meters & Level Meters
3. HEALTH, SAFETY & SECURITY >> Security & Monitoring Systems
4. PACKAGING & LABELLING >> Slitters & Rewinders
Example 2 - Premium Storefront (maximum 8 categories):
Place our Premium Storefront:
1. I.T. SOFTWARE & SERVICES >> Accounting Software
2. I.T. SOFTWARE & SERVICES >> Manufacturing Systems & Software
3. INDUSTRIAL CONSUMABLES >> Adhesives & Adhesive Tape
4. INDUSTRIAL CONSUMABLES >> Industrial Gases
5. ELECTRICAL >> Batteries & Accessories
6. ELECTRICAL >> Connectors & Couplers
7. PACKAGING & LABELLING >> Containers & Closures
8. PACKAGING & LABELLING >> Engraving & Laser Marking
You can also suggest a new category for consideration
by our directory editors. To suggest a new category include it in your email as
per the example below:
Example 3:
We wish to suggest a new category for our Storefront:
MACHINERY & EQUIPMENT >> Cleaning Equipment
Top^
Content
Introduction
Businesses have common types of information they need
to communicate to the marketplace. These include: Products and Services, News, Feature
Articles and Events.
Traditionally this information has been distributed using printed publications,
however the world is transitioning to the internet and sites like ours are
being used. The benefit of our Storefront system is that it applies internet technologies
and therefore improves on the traditional publishing process:
-
Content Submission - No more having to email the
editor and waiting for a response. You submit your media releases through your Storefront Management Area and our editors
are automatically notified.
-
Audience Targeting - When adding content you categorise
it and it is only viewed by people with an interest in that area.
-
Success Tracking - With Click
Tracking you know how many times your content has been viewed.
In your Storefront you can upload:
- Product and Services
- News Releases
- Feature Articles (also known as Case Studies)
- Events (Seminars, Exhibitions, Conferences)
Storefront owners have the ability
to publish a designated number of these content items depending on their Storefront
package:
- Standard Storefront – 40 items
- Premium Storefront – 80 items
- Sitepartner Storefront – 160 items
Different companies use their content capacity in different
ways. Some companies have lots of products and some have fewer and choose to publish
more articles. For example, a Standard Storefront owner with lots of products may
choose to use their Storefront as follows:
Standard Storefront - 40 items:
- 30 Product and Services
- 5 News Releases
- 4 Feature Articles
- 1 Event
Top^
Upload Videos
Product and Services
Below are some suggestions for your Products and Services:
- Ensure your entire range of products and services are
displayed in your Storefront.
- Each time a new product is added to your range, include
it in your Storefront.
- Create a Product Directory to help buyers search through
your products
- Include a picture for each product.
- Group similar products into one product review to maximise
content item capacity.
Style Guidelines
- Make sure details are to the point and succinct.
- Outline why this product is unique and different.
- Avoid repetition and try to make it enjoyable to read.
- Spend some time thinking about the presentation, punctuation and grammar.
- Make sure all your points are clear and easy to understand.
- Translate jargon into simpler words.
Each time a new product is added to your Storefront it
will be featured in our DailyNewsWire e-newsletter. Your product's promotion in
the DailyNewsWire is one of the most significant aspects in generating sales leads
through our websites. View: Editorial Policy
Note: When adding New Products do not add them as News
Releases (See
News Releases below)
It is important to follow a few guidelines to correctly
structure the text for each Product to achieve good results.
Product Name
The Product Name should be brief and include a concise description of what the product
does so as to assist buyers. Maximum 45 characters including spaces or 6 words.
Good Example:
Fluke 1650 Series - Multifunction Installation Testers
Poor Example:
Fluke 1650 Series
Product Introduction
This should be one or two sentences introducing the product and summarising
what it is used for (its application). Maximum 60 words.
Good Example:
The 1650 Series testers verify
the safety of electrical installations in domestic, commercial and industrial applications.
They can ensure that fixed wiring is safe and correctly installed to meet the requirements
of IEC 60364, HD 384 and all relevant local standards.
Product Description
Don't repeat the First Paragraph here. This should be a complete description
explaining the product, what it is used for and its associated features, benefits
and applications. Try to lead on from where the First Paragraph left off. The Full
Description can also include additional examples for which the product may be used.
Also include relevant technical information but not too much.
The Description field provides an HTML editor to improve
the appearance of text with options to bold, underline, align, use bullet points
and numbering. Improving the appearance of text can make products more attractive
and makes it easier for readers to make sense of the information.
Good Example:
The unique ergonomic design, low
weight, and padded neck-strap to free your hands, make operating a Fluke 1650 multifunction
tester a pleasure.
With easy-to-operate controls and a large display with exceptionally wide viewing
angle, it's also comfortable and safe to use.
Select from three models:
-
Fluke 1651: Performs all
basic installation tests including continuity/insulation/loop impedance and RCD
tripping time
-
Fluke 1652: Also provides
RCD tripping current level and RCD auto-testing
-
Fluke 1653: As Fluke 1652
but with earth resistance and phase sequence measurement.
Has internal memory and a PC interface for documentation and reporting
Fluke Corporation, a world leader in compact,
professional electronic test tools, today introduced a new line of SureGrip™ professional
test equipment accessories designed to improve gripping ability and reduce the chance
of probes slipping from your hand or off the component.
The result of extensive research into professional uses, the new SureGrip accessory
line from Fluke includes a full array of clips and test leads with rubber over-molded
surfaces and finger-hugging curves for all-important ergonomic comfort and operational
ease.
Note: When you Cut and Paste text
from other documents, eg. Microsoft Word Documents or Graphics Programs you should
always paste it into Notepad first and then from Notepad copy it into your
Storefront Management Area. This cleans the text from unwanted formatting that may
cause Storefront information to look untidy or incorrect. To find the Notepad program
on your computer go to: Start > Programs >
Accessories > Notepad.
Keep paragraphs short and use line breaks (press the keys Shift & Enter together)
to make text easier to read. Contact details should not be included in the text
as each Product links back to your Storefront.
This field is limited to 6500 characters including spaces.
Product Status
Select if the Product is New, Used or For Rent. (Leave out if unsure)
Featured Product
Orders the products in your Storefront from high to low, with products set as high
displaying towards the top of the Products & Services box in your Storefront.
Indicative Price
Entering indicative pricing is optional.
Good Examples: AUD$50.00/Kg
Poor Examples: 50
(Leave out if unsure)
Categorisation
After completing the Product content click the 'Save and Continue' button at bottom
of the page to select relevant Content Categories for the product. This determines:
(1) which Supplier Area your product will be showcased on
(2) which subscribers will receive your Product in their DailyNewsWire E-Newsletter
Upload Picture
Each product can have one picture. Pictures should be in GIF or JPEG format and
less than 50kb in size. Picture dimensions must be less than 350 pixels wide by
250 pixels high. If sizes are incorrect the image will fail to upload.
Your Product Directory
Some businesses add many products to their Storefront.
To provide visitors with a more organised way to navigate and view your products,
you can create and maintain your own Product Directory within your Storefront.
To start creating your Product Directory, login to your Storefront Management Area
and follow these steps:
Step 1. Add Product Categories
Note down a list of product categories under
which your products could be categorised, then under the Your Products area
on the left hand side menu click on Categories and select Add New Category.
Fill in the Category name and click OK. Repeat the process for all other categories.
Step 2. Categorise Your Products
In this step you will categorise the products in your Storefront.
1. Click on one of your product names
2. Click on the Categorisation button at the top of the page
3. Tick the Product Directory Categories box. (A list of your product categories
will appear).
4. Tick the relevant categories
5. Click 'Save Changes' at the top of the page.
Repeat the process for all of your products. Please note that when
products are edited, there will be a short delay before the products re-appear
in the Storefront (usually one business day) as they are reviewed by our team.
Top^
Product Positions
If you do not have a Product Directory you can individually set the positions of products displayed in your Storefront.
Do this in your Storefront Management Area by clicking on the ‘Manage Existing'
link under the Products section on the left. Insert numbers in the Position boxes
and click Save.
Inserting '1' will make a product appear at the top of your Storefront. Inserting
'2' will make it appear second, and so on. Ideally each product should have a different
position number. Products with the same position number will appear next to each
other in your Storefront.
It is suggested to set a product position for all your most important products,
as this will feature them in your Storefront. Featured Products display more information
and a picture (if available). Products with a ‘0' as the position number will not
be Featured Products and will be listed at the bottom of your Storefront.
Adding Products
When you add a product to your Storefront for the first time it is assigned a default
position of 1. To change this go to your Product list, find the recently added product,
change the position number and click Save.
Top^
Upload Videos
News Releases
Each time something
relevant and interesting happens, write and publish a news release.
Examples could include:
- Awards won and recognition received.
- Mergers and acquisitions.
- New capabilities, production or distribution processes.
- New management staff or new partnerships.
- Acquisitions and/or successful implementations for new customers.
Style Guidelines
- Make sure it is as factual as possible.
- Use the first paragraph to catch the reader's attention and sum up why this news
is important.
- Aim to make each paragraph the same length.
- Avoid repetition and think about the flow – allow the facts to unfold smoothly.
- Be concise and read over a few times to make sure you get all your points across.
New Releases will be viewable in their Storefront. Our
editors may also choose your news article for additional exposure on other areas
including the News Centre and E-Newsletter.
View: Editorial Policy
News Headline
1. Make sure the headline is between 50 and 55 characters in length, including spaces.
2. Don't use capital letters unless referring to a brand name, company, location
or person.
3. Make sure the headline is clear and interesting to attract the attention of readers.
Headlines may be re-written by our editors if selected for public broadcasting.
Introduction
1. The introduction should be one or two sentences which sets the scene for the
rest of the News Release.
News Content
1. Do not repeat the introduction in the content field.
2. Provide a minimum of 150 words in the content.
The increased popularity of videos being viewed by visitors has led to the development of new and improved functionality. These new features have already been implemented and are available to you for no additional investment. These improvements provide additional benefits to Storefront advertisers.