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The rewards of serialisation

Supplier: Matthews Australasia By: Mark Dingley
23 September, 2014

Serialisation is an excellent way to verify authenticity and trace products to the consumer level.

Serialisation is the process of assigning and marking each product or product component with a unique identifier. Typically, this happens during the manufacturing process, through using specialised marking technologies. 

Serialisation is one of the most effective way to improve traceability and provide manufacturers/brand owners with the data they need to respond quickly and effectively to risks in the supply chain.
Take the pharmaceutical industry, for example, where serialisation has become a must-have to combat counterfeiters. Over the years, counterfeit pharmaceutical products have posed an increasing risk to patient safety, as well as resulting in lost revenue and brand damage for drug manufacturers. By introducing unique identification for each and every pack of pharmaceuticals, manufacturers are able to unlock traceability in the drug supply chain and ensure a higher level of authenticity. This tightens the supply chain’s security, making it much more challenging for counterfeiters to intrude. The result is significantly improved patient safety and brand integrity.
Protecting consumer safety and brand integrity are priorities in practically every industry, from food processing to car manufacturing.
Here are some the key benefits of serialisation:
Better transparency: Serialisation code can be as deep and detailed as the manufacturer or trading partner requires

Makes counterfeiting difficult to duplicate: Serialisation effectively puts the supply chain in lock-down and makes it more difficult (and less financially viable) for counterfeiters to enter the supply chain.
Minimises recalls: With greater granularity of data, serialisation helps with timely recalls, returns, withdrawals and rebates, while simultaneously shrinking loss recovery.
Protects the brand: Serialisation gives suppliers and retailers the ability to detect and manage counterfeit product threats, thereby protecting the integrity of real brands. Also, by speeding up recalls and withdrawals, a brand’s reputation is protected.
Builds consumer trust: Serialisation gives companies the ability to build and enhance consumer trust through product verification or authentication. 
Controls inventory and shipping accuracy: Manufacturers can capture all the necessary information as a product moves through the supply chain to the consumer. With improved supply chain visibility, you can see the exact item and quantities delivered at each point in the chain. 
Trace returns: Serialisation enables you to detect returns that were not originally sold to the customer.
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Originally published on the Matthews blog