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Vic businesses should seriously target exports to Europe

23 March, 2007

With a total market of 490 million people and imports (from outside the EU) worth around A$1.7 trillion dollars per year, Western Europe is an export destination Victorian businesses should seriously consider according to Austrade’s Frankfurt-based Senior Trade Commissioner, Peter Rasmussen.

Rasmussen, who is due to speak to leading Melbourne businesses at a seminar, Western Europe- Winning Business with Innovation, said figures show exports to Europe increased 30 per cent in 2006.

“Victorian businesses have been very successful with their export strategies and can only continue to build on their success so far by developing products that are innovative enough to succeed in competitive markets such as Western Europe,” Rasmussen said.

“Melbourne business QANTM will share their experiences in Western Europe at the seminar and detail how they have overcome some of the market challenges.

“Western Europe is a large, highly competitive, more established market so innovation and a point of difference in your offering is a short cut to achieving business success in Western Europe.

“Merchandise exports by Australian companies to Western Europe grew by 34% in the last 12 months and Austrade can help connect you with the opportunities present in this market.

“I encourage businesses thinking about exporting to Western Europe to attend the seminar to hear about market opportunities and how to develop strategies/plans to enter the market.

The Western Europe region includes Germany, Switzerland, Italy, France, Spain, Scandinavia, the Netherlands and many others.

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