A solid growth in new orders fuelled the growth in Australian manufacturing in February, and the global machine tool industry has seen the slump in its order bookings bottom out.
Austech 2010, Australia's leading showcase for products and processes for the advanced manufacturing and machine tool sector, comes at the right time for manufacturers and users to take advantage of the improving economic climate to investigate the next generation of manufacturing methods that can help to develop their business further.
Austech 2010, part of National Manufacturing Week, will show how far the customers for manufacturing equipment are beginning to emerge from the crisis, comments Austech Exhibition Manager Kim Warren. She regards it as a very encouraging sign that during recent weeks the number of exhibitors and the amount of net square metres booked have increased substantially.
93 top-ranking exhibitors, up from 83 in 2008, will on a net exhibition area of around 4800m² be showcasing their innovations in terms of both products and services for industrial manufacture. "Companies have responded to the news of Australian manufacturing growing again and are keen not to miss out on a recovery now," says Exhibition Director Shane Infanti.
Following last year's events, the entire industry is facing another difficult year with major challenges. Consumers are asking about new products, such as attractive cars featuring economical, eco-friendly engines and drive concepts. Industrial equipment suppliers aim to tap into additional customer markets to gain increased independence. Other attractive markets include medical, aerospace and defence.
"Cost-cutting and process optimisation will continue to be high on the agenda," says Mr Infanti. "For all this, intelligent production technology is needed. To help our advanced manufacturers get all the information they need about the latest developments, Innovate is back for this year's Austech 2010, bigger and with more technology than before."
As part of The Lynx Project (an Australian government, AMTIL and AusIndustry initiative), Innovate 2010 is a showcase event that will exhibit leading technologies, methodologies and techniques, and encourage the early adoption of these fundamentals to small and medium sized businesses in Australia.
At this year's event, a huge 20m x 30m stand will display a collaboration of leading Australian suppliers, each representing world-leading manufacturing technologies and process techniques that are beneficial for the successful continuation of Australian manufacturers in this current manufacturing environment.
Some of this year's Innovate 2010 features will include:
- Compact & affordable laser cutting
- Milling and machining technology
- Automated welding
- Robotic & automation technology
- Structural steel processing
- Management & best practice consultants
High-end technology and tools to improve production efficiency will also be the focus at most of the exhibitor's stands. "We currently face more global competition and international pressures than ever before," says Mr Infanti.
"Our biggest challenge in this country is to maintain or indeed develop international competitiveness. I believe it is becoming more and more vital for Australian manufacturers to continue learning how to do things better and smarter. Austech 2010 provides a forum for visitors to not only view the latest technology available today but also talk about applications that help them provide value-added, innovative and hi-tech solutions."
The principal focuses at the fair are machine tools for metalcutting and forming, production systems, high-precision tools, CAD/CAM, and accessories. Owned and operated by the Australian Manufacturing Technology Institute Limited, Austech 2010 features a number of special pavilions including the Manufacturing Walk, a designated section which will showcase organisations and associations which support, assist and provide services to the Advanced Manufacturing Industry, as well as the Manufacturers' Showcase.
"The importance of our precision engineering and advanced manufacturers in this country having the opportunity to promote the capabilities and capacity they have to offer is critical in this current economic climate," explains Mr Infanti.
"The Manufacturers Showcase provides the perfect forum for these companies to put themselves in front of over 10,000 visitors, many of whom outsource and contract out their work. Manufacturers can no longer rely on traditional advertising such as Yellow Pages to generate business. They must aggressively seek new ways in which to promote themselves and their business. Austech, through the Manufacturers' Showcase, can provide assistance in this regard."
Austech 2010 will be held from 11 to 14 May at the Sydney Showground, a move which is strongly supported by AMTIL members and Austech exhibitors. "Exhibitors are overwhelmingly supporting of the move, which is evident in how quickly they secured space for this event," comments Ms Warren on the decision to move Austech to Homebush.
"The show was over 80% sold in September 2009. Only a handful of stands were still available at the time of going to print."
Visitors can register to attend online at www.amtil.com.au.