Australia's #1 industrial directory for equipment & suppliers

'Australian Made' vs 'Proudly Australian': what's the difference?

Supplier: Global Spill Control
25 July, 2013

"Proudly Australian Owned" companies are not always what they seem.

A lot of Australian companies make the claim that they are "Proudly Australian Owned" or "Proudly Australian".

Generally, that means they are making the closest claim possible to being "Australian Made" or "Made in Australia" as is legally allowed without actually being an Australian manufacturer. 

This claim is made to disguise the fact that whilst these companies warehouse and sell a product, it is actually manufactured overseas and imported into Australia. 

A genuine Australian manufacturer buys its raw materials from local suppliers, some of whom may even import that product. The materials are cut, sewn, welded, pressed, packaged, shrink wrapped and more by Australian workers, to produce Australian Made products.

An employment comparison between "Proudly Australian" and "Australian Made" using our own company as an example shows the large job increase when a company is a genuine Australian manufacturer.

If all our products were imported from overseas…

  • Warehouse, sales and administration staff – 21 staff          

Employees at an Australian manufacturer…

  • Warehouse, sales and administration staff – 21 staff          
  • Manufacturing staff – 25 staff

One hundred and twenty per cent more people are employed because our company chooses to be an Australian manufacturer and not an importer.

By supporting "Australian Made" and "Made in Australia", you are supporting companies that provide job opportunities to Australians.

Australian Made Campaign Chief Executive, Ian Harrison came up with a **great quote supporting this: "Many companies and retailers in this industry are marketing their products with a veneer of 'Australian-ness', which can be misleading.

"Iconic Australian names and imagery, coupled with claims such as 'Australian sheepskin', 'Australian owned', 'classic Australian' and so on, give the impression the product is made here when in fact it may be fully imported"*

He said another common practice is the removal of 'Made in China' tags from imported products.

"Consumers who are looking to buy a genuine Aussie product should search the Australian Made website, www.australianmade.com.au, to find companies which are authorised to use the Australian Made logo."

**Excerpt from Australian Made.