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Beverage Labelling

Supplier: UPM Raflatac

The beverage industry is known for successful and carefully managed brands supported by eye-catching labels carrying leading designs.

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UPM Raflatac supplies a wide range of beverage label materials that combine stunning looks with excellent printability, convertibility and durability.

Premium look

A trendy no-label look, eye-catching metallic sheen or elegant paper and foil combined with upmarket graphic design give a premium image and reinforce an impression of quality. Self-adhesive labels also enable a more flexible design and individual customisation of labels.

Flawless performance

Beverage bottles are exposed to variations in temperature and humidity throughout the supply chain, from the bottling line to consumers’ fridges. The label materials are specifically designed to retain a high-quality appearance and flawless performance in a range of conditions.

  • Crystal-clear adhesive wet-out with no whitening on the bottle
  • Good tack even in moist conditions
  • No adhesive bleed or web breaks during high-speed conversion

Thin films for the highest clarity

Ultra-transparent labels seamlessly integrated to stylish vodka and water bottles create an impression of purity and quality. The no-label look is achieved with clear PP films combined with carefully chosen adhesives that retain high clarity in all conditions and provide a crystal-clear wet-out when combined with a PET backing.

Overlamination for outstanding gloss and print protection is typically used for beer and flavoured alcoholic beverages to achieve good scuff and scratch resistance in production and throughout the supply chain.

Special effects and decoration

A unique look and feel can be created with matt or metallic films or special papers and foils, giving the label a frosty appearance, an eye-catching metallic sheen in different tones or a hand-made, textured look. Together with upmarket graphics and high-quality decoration techniques, these special materials create a sophisticated look for premium beverage products.

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