This "bubble constellation" is the core of the identity of the pigment print. Each ARTtrust Online branded BubbleTag has a unique personal number with a data matrix code and is recorded on a database before leaving the ProofTag Company. Once affixed to any surface, the tag cannot be removed without visually altering its metallic film layer.
The BubbleTag has been adopted by various industries and administrations when there is need for a proof of authenticity or when the risk of forgery or counterfeit is significant: high-value wines, watches, beauty products, gaming, customs and other governmental entities.
Each artwork requires an ARTtrust tag set consisting of 3 BubbleSeal tags. These self-adhesive tags must each be placed on:
- the back of the artwork
- the certificate of authenticity
- the artist's reference files or archives
Using the artist's account, the ARTtrust tags are registered into the system and are then associated with that account.
Delegated 3rd party users (such as a laboratory or gallery) may enter ARTtrust tags on the artist's behalf but the artist ultimately has to confirm activation of the tags. This ensures the artist remains the only authorised certifier of their work.
The artwork, now certified and associated with the artist, is able to be authenticated online by any user.
The user has to visit the website www.arttrustonline.com via an internet connected PC or mobile phone. Once the ARTtrust tag number, found on the artwork or certificate of authenticity, is entered on the website the constellation "fingerprint" of the genuine BubbleSeal is displayed for comparison with the tag the user has on the artwork. With the BubbleSeals matched, the user will be confident that the work is authentic and certified to the artist.
There is no technical way to reproduce this three-dimensional code as it is impossible to generate empty spaces with shapes, sizes and positions identically inside the material.
Other traditional security devices are produced massively and therefore can be reproduced massively. Only technologies that forbin their own manufacturers to reproduce identical products offer the security of an efficient protection against forgery or counterfeit.
Even if ARTtrust Online is no longer available, the physical certificates and artwork are linked via images on the BubbleTags (as shown in image slideshow above), so they may still be authenticated - just without the convenience of an internet accessible database.
With the ARTtrust Online system, each print has its unique identity captured and available for instant visual verification via the Internet.
With no limitation on the substrate or paper type, ARTtrust Online offers photographers and artists a much wider range of creative possibilities.
Information about a specific print's expected longevity is critical for art buyers, and ARTtrust Online builts this security into the system. For example, it will be clear to buyers and galleries that pigment prints offer much better longevity than C-prints.
The tagged document retained by photographers/artists helps them transmit their authorship to later owners of their rights.
The ARTtrust Online system helps galleries and other art sellers to increase the confidence of their clients and grow their sales. It makes it far easier for auction houses to trace authenticity when a pigment print has several consecutive owners.
Enabled print service providers will reinforce the confidence of their clients and be part of a network of protection and excellence.