Partners can set up promotions according to the unique needs of the joint business relationship, track and analyze leads, closed sales and joint marketing ROI, and ensure accurate pricing across multiple campaigns and sales channels. The Advanced Partner Center will provide your channel with a real-time sales and marketing tool to improve your marketing reach and better monitor key metrics across the partner network.
- Measure the effectiveness of your joint marketing efforts, isolating both successful and problematic campaigns
- Use performance to benchmark the alliance. Set specific, measurable goals—both short term and long term—based on multiple criteria, such as new customers, increased market share, new products, faster time to market, increased quality, or increased customer satisfaction
- Track and analyze all your key marketing data, including leads, closed sales and ROI from joint marketing efforts, within a single application
- Assess both your acquisitions costs and conversion rates in order to gain a real-world view of your joint marketing efforts.
- Support your partners' marketing efforts with marketing campaign tracking capabilities, which allow you to monitor and optimize channel programs
- Set up promotions according to the needs of your joint businesses
- Extend promotional discounts to your partners as one-time discounts, or on all sales within a particular time period
- Ensure that customers receive the correct promotional pricing, regardless of which channel they've used
- Monitor key parameters, such as the level of response, or market share, attributed to a given campaign.