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Case Study - Cerebos Foods

Supplier: Impresstik Systems
07 September, 2009

To conduct an innovative & eye-catching on-pack consumer promotion without major changes to existing packaging, and with minimum of disruption to normal manufacturing speeds & efficiencies.

  • Customer: Cerebos Foods
  • Title: Footy Frenzy
  • Product: Protag™

Execution

Installation of two roll-fed Protag application machines on two bottling lines, without major modification to existing plant. Automatic application of Protags at normal line speeds - with no line stoppage during rollchangeover.

The Outcome - Group Brand Manager, Magda Simor

“We recorded some excellent results during the Footy Frenzy promotion. The impact of the promotion & supporting in-store activities on Fountain's share results has been dramatically positive”.

Project Management

“The Reeltek team were very responsive to our business requirements & challenges. They helped us expedite critical decisions and ensured that we delivered an improved solution for our consumer promotion”.

Technical Support

“Reeltek’s technicians helped our engineering & operations team in the trialing and installation of the neck-tagging equipment. This allowed the team members to feel comfortable that we had the right solution, and that manufacturing efficiencies during the promotional period were not going to be compromised”.

End-product (Quality & Function):

“The Protags for the Fountain Footy Frenzy promotion had strong ‘standout’ in stores and generated an excellent sales response. Feedback from our field teams has been positive, and there haven't been any quality issues (e.g. neck tags breaking off, etc)”.