The customer sells and manufactures specialised horse feed for thoroughbreds and equestrian horses.
Equine Influenza hit the horse industry in late 2007. This sudden and unforeseen crisis caused sales of their horse feed to plummet, which had a profound effect on this business' cash flow.
Our debtor finance product helped the business to pull through the difficult period. With a cash buffer, they had time to readjust their feed production plans in line with global biosecurity conditions. The business was developing some excellent growth opportunities before the Equine Horse Flu.
Our debtor finance solutions allowed our customer to put their plans on hold and revisit them when the timing was better.Knowing they have quick and flexible access to cash flow, our customer has the peace of mind and confidence to continue their expansion and dominate the high-quality agricultural feed market.