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Customer Interview: Graden Industries

Supplier: CONCENTRIC Asia Pacific
01 May, 2008

Graden Industries is a family owned business that started out life as Graden Engineering in 1986 in the Melbourne suburb of Coburg. Graden entered the turf machinery business with the development of a specialised turf roller for cricket wickets and a walk behind scarifier. In 1993 the company formed Graden Turf Machinery and a year later started to produce ride-on and walk-behind mowers. Also in '94 they launched a new tractor-mounted version of the successful GS03 (walk behind) Scarifier called the Swing Wing Scarifier, and had some success with exports to Asia.

Graden was fortunate to form a relationship with JDS International which has represented Graden in the Asian region ever since. Realising that the export potential of the machines was very important for the future, Graden started setting up U.S. distributorships in '97…and more recently opened up an office there…while R&K Kensett represents Graden in the U.K./European market as well as the Middle East.

In 2000 Graden designed a new mower from the ground up for the Australian market: the Mighty Compak. Also during 2000 Graden had a corporate re-structure and transformed into one all encompassing company named Graden Industries. Since the start of the new millennium the design team have been extremely busy with several new machines being brought to market including an updated version of the Swing-Wing Verticutter, a new tractor mounted verticutter (GBS-1200), new mower designs, as well as the revolutionary Contour Sand Injection Verticutter. In '05 Graden added two new golf greens rollers to its stable, alongwith the Suburban mower - the fastest selling mower to date in the Australian market.

Being a small dynamic company enables Graden to bring new products to market faster than our competitors. Our ongoing research and development in conjunction with our distributors around the world gives us a real advantage and helps keep us at the forefront of the aerification, rolling and zero-turn mowing industries. With some exciting new projects currently underway, Graden are definitely the company to watch for innovations in the fine turf industry.

Keith Bainbridge will be interviewed about how Autodesk's Digital Prototyping solutions - incorporating 3D design and modelling - have been instrumental in making Graden an international leader in its field.

www.graden.com.au