Typically, construction lags behind other sectors when it comes to the implementation of new systems. The amount of change currently taking place with social media and inbound marketing getting your business in front of the marketplace has never been more confusing.
If you don't want to be sucked into the whole blogging, Facebook and search engine optimisation frenzy but realise the importance of continuing a lead generation policy then it is critical you make the most of the enquiries you are already generating. As a minimum you will need your own website as this has now replaced the Yellow Pages as the client confidence check.
The next step is to get your leads to visit your site multiple times while they are in research mode. You can do this by staying in touch with your leads by email weekly, monthly or whatever suits your business. However, typing up a new email each week can be a bind.
Then there is the problem of which email to send to which client, a new lead will need to learn about your company where as an existing lead may have already been on your system for 3 months and will require something different to stay engaged.
The solution is an Autoresponder. This will trigger a sequential list of emails to your lead at pre-determined intervals. The content can be altered and added to, you can send out additional emails to your entire database each month covering something a little more current.