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EsSense®

Supplier: Sensory Solutions

Exploratory Sensory Research is a specialised means of interacting and connecting with consumers to identify consumer expectations of your concept and product.

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It identifies and evaluates the sensory touchpoints to build value for your brand.

Applications of EsSenseĀ®:

  • Selection of 'rough' new ideas filtered and discussed across groups so that the final concepts taken forward are improved.
  • Focus groups whereby consumers have had experienced the concept or topic prior to discussion.
  • Interactive qualitative research with the target market to understand how they use and interact with products.

EsSenseĀ® can also identify how lifestyle impacts on consumer purchase decisions and the role of your product within your consumers' lifestyles.

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Connect with 600,000 industrial buyers annually

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