It identifies and evaluates the sensory touchpoints to build value for your brand.
Applications of EsSense®:
- Selection of 'rough' new ideas filtered and discussed across groups so that the final concepts taken forward are improved.
- Focus groups whereby consumers have had experienced the concept or topic prior to discussion.
- Interactive qualitative research with the target market to understand how they use and interact with products.
EsSense® can also identify how lifestyle impacts on consumer purchase decisions and the role of your product within your consumers' lifestyles.