You've negotiated with major retailers and won a contract to get your products on their shelves.
Congratulations – but now is not the time to sit back and let the profits flow in.
Why? Because something as simple as a broken labelling process or wrong barcode can put that whole contract in jeopardy.
The inaugural Food & Drink Business Live Industry of the Future Forum brought together professionals from across the industry to delve into the big issues facing food and drink manufacturers.
The theme of the day was "change", and one of the agenda's top items was negotiating the retailer-manufacturer relationship.
Former Kellogg Australia MD, Jean-Yves Heude, had some welcome news for manufacturers: you have more power in the retailer relationship than you realise.
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