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Huge uptake of internet video advertising

Supplier: Indigo DVD
24 September, 2007

We can now quote public statistics on the extraordinary uptake of internet video or online video. Recent research shows that more than a third of Australian internet users stream and download video content.

As reported in the Sydney Morning Herald by Paul McIntyre, three major Australian carriers of internet video and internet video advertising all affirm the trend.


Yahoo7 says video ads are its fastest growing revenue area and streamed more than 5 million video ads last month. According to CEO Ian Smith, Yahoo7 has increased its video ad commitments from about 5-7% to 50% of deals.



Fairfax Digital showed nearly 4 million video streams in June, a record for its sites. It runs one video advertisement every 3 clips and according to its general manager Liam Walsh, receives “very few complaints.”



Ninemsn averages 6 million video streams each month; being 1 million unique users who view an average of 6 video clips a month. These users see one “pre-roll” video ad every 2 clips, which McIntrye calls an aggressive ratio.