As marketing structures become more complex, the importance of professional data handling will increase. Changes in the market must be met with a rapid and flexible response. Ferag offers a concept that networks all processes in the production of printed media.
Personalisation in the flow
Individual labelling of single copies at full press speed? For broadsheet and quarterfold? Differing details - either graphics or text? per region? Topsheets or kiosk flyers with additional information? Distribution information for standard bundles and odd counts, right down to the individual copy?
Inkjet Addressing - the labelling system which supports the targeted individualisation of printed products. Still closer to the market.