Innovation, strategy and risk in construction book
The construction industry has a new, thoughtful, and valuable piece of work on innovation, risk and strategy.
With the cute sub-title Turning Serendipity into Capability, Martin Loosemore's new book Innovation, Strategy and Risk in Construction integrates insights from business and government leaders with contemporary research, to help build environment professionals turn serendipity to their own advantage by building greater innovative and adaptive capacity into their operations. Accessible and full of practical examples, the book argues that traditional business strategies which seek to systematise innovation and eliminate uncertainty need to be balanced with more flexible approaches which acknowledge and harness uncertainty.
The missing key to innovation, it is argued, is to turn serendipity into capability. The author proposes a simple model which allows managers to tap into the increasingly dynamic and interconnected nature of the construction industry. Innovation does not occur in isolation within individual firms, but through collaboration. Each stakeholder in the construction industry has a responsibility to drive innovation, and this book will be key reading for consultants, contractors, subcontractors, suppliers and clients, as well as policy makers and all serious students of construction management.
Martin Loosemore is a Professor at UNSW, Sydney, Australia and a Visiting Professor at Loughborough University, UK. Martin was an advisor on workplace productivity and reform to the Cole Royal Commission into the Building and Construction Industry and a member of Australian Government's Built Environment Industry Innovation Council.
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