Just about everyone in the business is talking about "omni-channel" retailing—an approach that transcends multi-channel retailing, to connect the web, mobile, and brick-and-mortar channels into a truly seamless customer experience.
The key to succeeding in omni-channel retailing is understanding the new role of the store: the central representation of your brand.
This means that no matter which channel the customer is using to reach you — brick and mortar, online, or mobile — your customers see your store as a single, transparent system rather than multiple channels with separate inventory, processing, and delivery systems. Many retailers are in a scramble to meet this expectation, juggling the IT complexity of poorly integrated web experiences, limited or non-existent social capabilities, and applications not built for today’s mobile devices.
Even adding a channel can be taxing on infrastructure that is rigid and demands a long development and deployment time in order to expand. Something as seemingly simple as rolling out a website or opening a store in a new market presents its own unique challenges. For instance, entering a new geography can introduce local requirements–currency, language, and regulatory–that carry significant cost and complexity at a retailer’s own risk. Or, worse, retailers might be forced to adopt additional solutions on a market-by-market basis, which reduces connection with the customer and adds complexity to the IT landscape.
Finally, the combination of multiple channels, markets, and devices highlights the most significant challenge of all: real omni-channel execution and insight in a world of applications that were not built to work together. How can retailers take advantage of additional channels, emerging markets, and new opportunities for growth when traditional business applications just aren’t up to the task?
Many big retailers around the world are using Dynamics AX for Retail to run their entire business end-to-end. We’ve got a world-class retail experience in our Microsoft stores, and now we have a world-class retail solution that can help you make omni-channel a reality
Microsoft Dynamics | Supply Chain Management Software
Microsoft Dynamics is a line of integrated, adaptable business management solutions that automate & streamline financial, customer relationship, & supply chain processes in a way that helps you drive business success.
WHO IS MICROSOFT DYNAMICS FOR
Microsoft Dynamics solutions include applications & services for retailers, manufacturers, wholesale distributors, & service companies, doing business domestically or in multiple countries. With these tools in hand, people in every key position in your organisation can contribute to the success of your company. Microsoft Dynamics enhances all lines of business in your organisation & delivers exceptional benefits in three critical areas:
Microsoft Dynamics solutions help you maintain control of your finances & manage them with a high level of efficiency. You can make complete, current financial information & reports available for business planning. Simplify & automate routine & repetitious functions, so your employees can focus on more critical tasks. Also, create the required financial & other reporting needed to realise flawless regulatory compliance.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM):
Microsoft Dynamics CRM helps you maintain close contact with your customers & prospects, & manage sales & marketing initiatives & track their results. Microsoft Dynamics can also assist you in identifying emerging customer needs early & respond to them before the competitors do.
SUPPLY CHAIN MANAGEMENT:
With Microsoft Dynamics, you can connect your entire supply chain in a productive, fast-moving flow. Assess the business value of your vendor & business partner relationships to make sure they suit your objectives. Offer sophisticated communicative, collaborative, & self-service capabilities to make it easy & compelling for other companies to do business with you. Increase efficiencies in distribution to improve customer satisfaction & reduce the cost of doing business