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Matthews provides labelling solution for Port Lincoln Tuna Processors

Supplier: Matthews Australasia
10 January, 2014

Matthews Australasia provides Port Lincoln Tuna Processors with reliable and cost effective production equipment.


Port Lincoln Tuna Processors co-manufactures a wide range of canned and pouched food products for some of Australia's leading brands.

Sited in South Australia's tuna capital of Port Lincoln, at the Eyre Peninsula's southern tip, the company began as a tuna processor in 1976. Gradually, it diversified into non-fish products; today Port Lincoln Tuna processes baby food, liquid sauces and gravies, plus flavour bases for many well-known Australian brands in a large variety of cans and flexible pouches.

The company also processes southern blue-fin tuna for the fresh export market, along with tinned salmon for Tassal.


Tasmanian-based Tassal wanted to run a promotion on its 95-gram tins of salmon. Port Lincoln Tuna Processors couldn't cover the existing wrap-around label with another label, leaving the top (the opposite end to the ring pull), as the place for a promotional sticker.

The co-manufacturer needed to quickly find a label applicator that could do this, since none of its existing equipment was suitable for the job.

Business needs

Port Lincoln Tuna Processors does not have a big call to apply promotional labels, so the solution needed to be cost effective. It also needed to be operational in a short period of time to meet Tassal's wider campaign promotion timelines.

Process needs

The company was looking for consistent accuracy and efficiency in the new labelling equipment. The equipment also needed to fit onto an existing line, without disrupting or changing the production process. The labeller also had to cope with food- manufacturing conditions.


Port Lincoln Tuna Processors approached Matthews Intelligent Identification for a solution. After assessing the specifications, Matthews recommended an Avery ALS 204 in-line label applicator.


Matthews installed the ALS 204 onto the production line after the wrap-around labeller. Port Lincoln Tuna Processors uses this to apply a single top-label, 60mm wide, to 95g metal tins. The labels are applied to the side facing upwards on the supermarket shelf, so are easily seen by consumers.

From the time the co-manufacturer approached Matthews, they "very quickly had the applicator up and running" to help Port Lincoln meet Tassal's timelines.

The Avery meets Port Lincoln Tuna Processors' objectives for consistent accuracy and efficiency: it automatically adjusts to the production line's actual speed via "automatic product speed following" (APSF). The line running the promotional labels operates at around 375 tins a minute.

The ALS also meets Port Lincoln's need for robustness and reliability, being suited to harsh operations that need precision and reliability.

Originally published on the Matthews blog