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27th February 2014
More Marketing Insights
Content marketing strategy
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Success Stories
WA Belting Solutions reaches key decision makers with IndustrySearch
"After starting the business in 2006, within 12 months we felt we had to find something out there to help us generate new business," says David Cotton, Director at WA Belting Solutions.
 
Storefront of the Month

Congratulations to GS1 Australia, who has been awarded the IndustrySearch Storefront of the Month for February.

 
Tips
How to write a Product Article
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How to create and share a basic product demo video
If an image speaks a thousand words, imagine the promotional possibilities of showcasing your technology in action, or verbally and visually sharing your knowledge with an audience of eager buyers.

Informative demonstration videos are a direct avenue to B2B marketing success, and fortunately they are not as difficult to create or share as you might think.

Following these simple steps will help you reach your audience in a whole new, highly effective way.

Video Infographic: Vital Statistics for B2B Marketers
Marketing TechBlog
This may be the most entertaining and well-balanced video infographic that I’ve watched on B2B Marketing. While the statistics were compiled over a year ago, it paints very clear picture on how buying behaviours have changed in business to business. It also provides a ton of evidence on how and why a content and social strategy is imperative in B2B marketing. Read more

B2B Marketing Doesn't Have To Be Boring: 3 Companies That Effectively Add Humor to Their Marketing Mix
Forbes
The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. 47% of global respondents agreed that humorous ads resonated the most. Read more

Leverage Online Videos to Convert B2B Prospects into Customers
FierceCMO
2013 was the year that using video for marketing purposes exploded in large part because, simply, Americans love video. Not only did Google-owned YouTube rake in a stunning $5.6 billion in gross revenue last year, according to eMarketer, but in December comScore reported the majority of Americans watched, for the first time ever, more than 50 billion online videos in one month; they also viewed 35.2 billion video ads. Read more

B2B Marketers Enhance Budgets, But Not Methods
Direct Marketing News
B2B companies will increase their marketing budgets 6% this year, according to a survey of 56 chief marketers conducted by Forrester and the Business Marketing Association. It's an increase that represents 4% of their companies' revenues— a significant bump from the 2.5% they said they devoted in a similar poll conducted two years ago. But with 5 to 10% of revenues currently the rule of thumb for most enterprises' marketing budgets, according to Forrester, B2Bers continue to play a conservative game. Read more

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