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2nd May 2014
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Q&A: Moffat praises diverse advantages of IndustrySearch package
In this Q&A testimonial Moffat's Online Marketing & Communication Coordinator, Michael Hovardas praises the holistic marketing achievements of IndustrySearch, highlighting its ability to attract a large audience, generate strong leads and provide a trustworthy information resource for the industry.
Storefront of the Month
Congratulations to FLIR Systems Australia, who has been awarded the IndustrySearch Storefront of the Month for May.
How to write a Product Article
How to write a News Release
How to write a Case Study
How to write a Q&A Article
How to write a Feature Article
Google authorship tag: how and why
Storefront Tips
Build more followers
Insert a follow link or icon on your website or email signature. More..
Get more content in the NewsWire
Write articles that aren’t too salesy and think about what the reader is interested in learning.
Want to sell new products?
Use your Storefront stats to see what your most popular products are and consider selling similar items.
Get indexed by search engines
Focus on well researched keyword phrases, place them carefully, and don't over use them.
Get your categories right
Our categories are growing and evolving all the time, so it’s worth checking them regularly for your Storefront.
Why online B2B marketplaces offer more than website referrals
By Kalon Huett, Managing Editor
Online B2B marketing strategy means finding ways of attracting visitors to your business website, right? Wrong. In reality website referrals can often be one of the least important metrics to assess the performance and progress of a holistic marketing platform.

Generating click-throughs plays a role, no doubt, but there is one very important ingredient missing when a supplier concentrates exclusively on this type of customer interaction – trust. The fastest way to build the kind of trust that leads to sales is via ongoing and informative communication with the right professionals.

Decision makers absorb targeted, original content and in turn become more likely to engage with a brand that demonstrates expertise, metaphorically tucking away that industry leader's business card for safekeeping. In other words B2B buyers do their research. They follow industry trends, they stay up to date with the latest technologies, and they commit to a purchase when they're ready.

Still not convinced that successful online marketing involves measuring more than simply how often people end up at your web pages? Continue reading for the top three benefits of joining the buyer-supplier conversation at an online marketplace such as IndustrySearch.

Six Benefits of Internet Marketing
Ian Linton, Demand Media
Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing. Read more

Why Branding is Important for Every Marketing Campaign
Jonathan Long, Business 2 Community
Using an online marketing campaign in order to build a business is crucial these days. In fact, one would be insane to not utilize online marketing because failure would be imminent if the online space was ignored. There are several components that come together to create a successful online marketing campaign and all of them need to focus around building the brand. Read more

How 3 Big Brands Use Storytelling to Make Everyday Products Exciting
Chelsea Adams, Bruce Clay
Storytelling. It's important. I feel like you, my Internet marketing comrades, get this by now. Interruption marketing is dead, the online attention span is dwindling, content creation is up, and your brand needs a hook to catch consumer attention before the message goes in one ear and out the other (if it even gets to the first ear at all). Read more

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