View web version

15th August 2014
More Marketing Insights
- What is SEO and how can you tap into it?
- Product pages search engines will love
- The art of educating your audience
- Why online B2B marketplaces offer more than website referrals
- Planning your marketing budget
- Thought leadership
- Creating videos
Storefront of the Month
Congratulations to Heat and Control, the IndustrySearch Storefront of the Month for August!
- How to write a Product Article
- How to write a News Release
- How to write a Case Study
- How to write a Q&A Article
- How to write a Feature Article
- Google authorship: how and why
Storefront Tips
Build more followers
Insert a follow link or icon on your website or email signature. More..
Get more content in the NewsWire
Write articles that aren’t too salesy and think about what the reader is interested in learning.
Want to sell new products?
Use your Storefront stats to see what your most popular products are and consider selling similar items.
Get indexed by search engines
Focus on well researched keyword phrases, place them carefully, and don't over use them.
Get your categories right
Our categories are growing and evolving all the time, so it’s worth checking them regularly for your Storefront.
6 Reasons You Need an Email Newsletter
By Kalon Huett, Managing Editor
It is often under-estimated how important having an e-Newsletter is. Some businesses feel that being first on Google, which is all about attracting new business, is their highest online marketing priority.
In fact most of their revenue comes from existing customers, which suggests that better engagement with your current customers is more important.

One of the great advantages of e-Newsletters and blogs is that they are not bound by any particular guidelines. Your business newsletter updates can be whatever you want, whenever you want, focusing on any goal you choose. In fact, variety is encouraged.

These are just some examples of content you could include in your company e-Newsletter:

  • New product or service promotions
  • Thought-leadership articles and videos
  • Announcements of industry awards, new locations senior management changes
  • Promotions of your trade show / industry event attendance
  • Brief commentary on hot industry topics
  • Helpful tips and how-to guides for product use
  • Satisfied customer testimonials
  • And just about anything else you want to share

And by mixing special product promotions with helpful hints and news rather than a constant 'sell, sell, sell' approach, you keep your audience engaged.

Let's explore 6 reasons you need a company e-Newsletter...

1. Stay front of mind

The more existing customers follow what's going on at your company, the more likely they are to think of you when it comes to making a purchase. It's a competitive world out there and you need to be proactive about retaining the business you worked so hard to earn in the first place. Never take customer loyalty for granted.

An e-newsletter is ideal for keeping the communication between you and your customers bubbling along. Imagine a purchasing manager has just been reading your email tips when they launch a new project that requires new products - who will they think of calling first?

2. Create a buzz around new products

It's new, it's amazing and you’re justifiably proud of it; if only people knew what it was. Sure, you’ve added a detailed product review and image gallery to your company website, but there's no guarantee your customers will find it unless you create a buzz.

How? A social media campaign is one option and, you guessed it, an email marketing campaign is another. You might even include an enticing promo offer alongside the creative announcement.

Continue reading about how an e-newsletter helps your online marketing

Need an e-Newsletter?
We can help - Please get in touch to discuss your needs
Follow us:  

You are receiving this message from IndustrySearch. Your details have not been provided
to any third party. -Privacy Policy   -Contact us   -Unsubscribe  -Advertise