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23rd April 2015
Storefront of the Month
Congratulations to Donaldson Filters, the IndustrySearch Storefront of the Month for April!
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- Planning your marketing budget
- Thought leadership
How to become a thought leader and why it's important
By Grant King,

Thought leaders earn respect by providing introspective information to their industry. Their observations are informative and engaging – not purely promotional. They are advocates for change and unselfish sharers of innovations along the path of improvement.

What do thought leaders gain from this?
Well, plenty. Let's say you're struggling with a workplace safety issue. You read a free how-to guide by an industry-leading supplier that offers an effective solution. The next time you have a safety question, where do you look for answers? And the time after that, when your safety equipment requires an upgrade?

By satisfying the thirst for improvement, thought leaders cultivate trust and a sense of loyalty in those who follow their gems of wisdom. If the thought leader has been clever in attracting the right 'followers' – in other words, potential customers – they now have something far more powerful than any loyalty card. They have buyer confidence.

How does thought leadership work?

Showcase your specialist knowledge via opinion pieces, case studies, how-to guides, Q&A articles, videos and more
Gain trust and build a community of followers
Present your products and services when you have earned the right to do so
Ultimately the trust and loyalty you build will reap rewards through actual sales
Now that thought leadership has generated market leadership, the cycle continues

Create content, not contempt
A lot of digital content is an insult to its readers. Less astute operators use in-house assistants or novice writers to flood their sites and blogs with words masquerading as articles. The best advice is to stay well away from such practices and create content you are proud of. Your readers are smart, so provide them with intelligent material.

Examples of good thought leadership pieces on IndustrySearch:

Optimising forklift safety and efficiency
How film packaging innovations are stretching boundaries
Attract buyers with an IndustrySearch Storefront
Put your thought leadership content in front of over 815,000 industrial buyers with an IndustrySearch Storefront. Find out more - email us or call 1300 788 373.
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